Makreting. Izimpawu umnotho emakethe

Kwaphela iminyaka eminingi, ngaphansi kwethonya eyeza nezazi zezinkanyezi ezikhuluma kwezomnotho kwakheka ubudlelwane ukuhweba. Kuleli zwe lanamuhla ubuswa Umqondo wokuba nenkululeko ngenkulumo nangezenzo ezazingathandi kwephule amalungelo abanye. Lomgomo kudala izimpawu zesifo umnotho emakethe. Ngaphambili, emazweni amaningi kwaba uhlelo umyalo-zokuphatha, lapho ukuhweba kwakuncike kakhulu elawulwa, kodwa ayizange kulolo vivinyo isikhathi futhi usebhekene ushintsho olukhulu.

Izici eziyinhloko emnothweni emakethe

Namuhla, umnotho emakethe ukhona emazweni amaningi. Sici Its main inombolo izimpahla abazikhiqizela nezicelo ikhasimende. Ukukhululeka abakhiqizi olunikezwa khona endaweni yangasese, okungukuthi, lomthetho, okuvumela khona ngezezimali dolobha sokuqalisa ukuthi uzibandakanye kunoma yimuphi umsebenzi etholakalayo. Kulokhu, abathengi ungakwazi ukuthenga izimpahla kanye nezinsizakalo ngaphakathi izimali zabo, ngaleyo ndlela ihluleke ukwanelisa izidingo zabo. Encwadini khulula emakethe imvelo, osomabhizinisi kuthiwa abanesifiso umphumela qualitative imisebenzi yayo ukuze uthole inzuzo, ukudala izimo letihlomulisa kubakhiqizi futhi abathengi. Umgomo we mncintiswano khulula iyona ebusayo, uhlale eneka amasheke isivele inkampani ezimisiwe, kulesi simo, amabhizinisi ababuthaka ephoqeleka ukuba ashiye izindlela emakethe. Zonke izici ezingenhla - lezi izimpawu emakethe umnotho okumsulwa, lapho isimo ivikela kuphela amalungelo abathengi kanye nabakhiqizi. Kufanele kuqashelwe ukuthi isimiso esinjalo, zonke izingxabano ziyaxazululwa yizinkantolo. Ayikho izimpawu zincane womnotho emakethe ziyabonakala izivumelwano phakathi izinhlangano zamabhizinisi, ngubani unelungelo lokulawula izinto zabo ngokubona kwayo. Esikhathini inhlangano izimo ibhizinisi khulula ekuthuthukiseni ingqalasizinda ezifanele. Umsebenzi wayo ixhumana umthengi kanye nomdayisi. Ukuze wenze lokhu, dala izikhungo ezifana namabhange, isitokwe Ukuhwebelana, izinkampani zomshuwalense kanye nokukhangisa ejensi, nokunye. D.

Intengo emnothweni emakethe

Izimpawu umnotho emakethe uye njalo ebonakaliswa kumiswa amanani, okuyinto kuthonywa nokuxhumana funa izinto kanye supply. Ngesikhathi esifanayo ke yenza imisebenzi elandelayo:

1. ukusatshalaliswa Income, ezithinta Amandla okuthenga.
2. Ukulinganisela ka nezidingo.
3. Lawula nemibandela umsebenzi ebhizinisi.
4. Yazisa kokubili umthengi kanye emakethe komthengi, okuyinto ngokuyinhloko wabonakaliswa ngokusebenzisa kusilela noma izimpahla nemali esalayo nakulo nyakamali.
5. Inikeza imali osomabhizinisi ebakhuthaza ukuba imisebenzi yokukhiqiza.

Konke lokhu imisebenzi ziboniswa ngemuva zemvelo eziningi, lezo siguqulelwa imikhiqizo kumakhasimende. Isici esibaluleke kakhulu emnothweni emakethe yilona inkululeko ekukhiqizeni futhi ukusetshenziswa, esihlinzeka imigomo ezosiza futhi sidala indawo evumayo ukuqaliswa izithakazelo ngamunye.