Samvel Avetisyan: Biography nesithombe

Nsuku zonke emashalofini kunamakhulu imikhiqizo emisha. Izigidi amakhasimende, ukunamathela ezinye izimiso "yabo", ukuthola izinto ezintsha.

Siyini isisekelo abalithandayo?

ngokuvamile Umthengi kuwufanele ukukhetha kanzima. Babona efasiteleni, lapho inani elikhulu imikhiqizo efanayo ezivela abakhiqizi ezahlukene. Ezinye abathengi emshinini enquma ukuthenga, umuntu uholwe izindleko. Kodwa abaningi ngokuqiniseka ukuthenga umkhiqizo othize. Kungani benza lokhu kukhetha? Yini guided Abathengi ukufunda uhlobo oluthile futhi wenze ukukhetha.

Omunye wabona isikhangiso noma ngezwa omakhelwane, nabanye abangane unempendulo noma ukwazi olunye ulwazi mayelana nomkhiqizo. Akunandaba. Kodwa lokhu kusikisela ukuthi abathengi bayasazi lokhu abakubonako. Zinaka ibonakale, izimpawu liyabonakala inkampani ethile.

Ngubani usebenza ube umkhiqizo liyabonakala? Kwatholakala uyakufanelekela ngempela? Ngathola umthengi? It abakhangisi. Professionals abakghona hhayi kuphela ukuhlola emakethe, kodwa futhi ukuxazulula inkinga amakhasimende ezingase zivele. Ochwepheshe abangakwazi ukubona futhi ukuhlangabezana nezidingo zamakhasimende. Omunye wabo - Samvel Avetisyan.

Lingubani leli qhawe?

Samvel - omunye ehola ochwepheshe Russian zokumaketha kanye brendmeykerov. Professionals, ubizwa ngokuthi iphayona ukuphathwa brand owaziwa. Wayeqiniseka ukuthi sha - akusiwona emaphaketheni enhle, noma igama. Brand - kuba umqondo, igama, noma ukwambula, noma isivumelwano.

Sicabanga ngalokho ukuthi nekambisolawulo ezivezwe Kotler, ime ingasasebenzi. Esebenzelana umkhiqizo, hhayi amagugu nemibono. Marketing Modern - lokhu akukona iqoqo marketing amathuluzi, kanye art ukuguqulwa izinhlamvu.

Umthengi ngeke ekuzuzeni izimpahla ngenhloso utilitarian, athenge izimpawu - sha othayi ezithile, amawashi, izicathulo zimthwale ukwaziswa okwengeziwe kuka inkulumo noma umbhalo.

Samvel Avetisyan efakazelwe okulungile umkhuba. zokuhweba Cishe wonke owaziwa, ukudalwa okuyinto wahlanganyela - "Tinkoff", "Han", "Inkosi-Baba", "Darya", "Tekhnoshok", "Dream inkosikazi", "Tekiza", "Picador".

Indlela Bonke baqala?

Wazalelwa 1960 e Tbilisi. Nganquma ukuba-mlando libhaliswe Leningrad University e-Faculty of History. Ngemva kokuphela kwakukhona ngezindlela ezimbili kuphela ukuze baqhubeke nomsebenzi wabo: imisebenzi yesayensi noma party.

Samvel Avetisyan nezifundo zakhe e iziqu esikoleni, bese wasebenza iminyaka eyisikhombisa umcwaningi Public Library. Eminyakeni eyishumi wayeyilungu LamaKhomanisi futhi wabhala uchungechunge lwezihloko mayelana nomlando wezepolitiki yeRussia. Lena yindlela yomlando wakhe ngokwesayensi.

Samvel Avetisyan wayeqiniseka ngokuthi isayensi - ubizo lwakhe. Kodwa kungakhathaliseki ukuthi umsebenzi umxhwele, imali eningi kungaphumeleli. Yena kwakufanele ngondle umndeni wakhe (kusuka Samvel izingane ezinhlanu). Shiya isayensi kwakunzima. Kodwa ukuntula imali wathatha ukubathena amandla. Wathatha ithuba. Ephephandabeni ngabona isikhangiso umsebenzi - inkampani Oleg Tinkoff kwakudingeka umphathi nokumaketha.

Ama-careers ukumaketha

Ngo-April 1995, Avetisyan wangena-inthavyu. Njengoba Uyakhumbula: sathatha imizuzu engamashumi amane. Samvel ngaqala ukusebenza njengomeluleki umqondisi marketing "Petrosib" - izitolo "Myuzikshok" inethiwekhi futhi "Tekhnoshok". Phakathi neminyaka engu-Tinkoff 10 Avetisyan olwenziwa amaphrojekthi ezintathu - "Tekhnoshok" "Daria" kanye nokubuthelwa empini ubhiya "T".

"Tekhnoshok"

Samvel Avetisyan - ukuthengisa wamavukelambuso nge izifiso esihle. ubuntu Creative, wayekwazi ukuzikhuthaza ukusizakala "umzuzwana" kanye nokuqalisa umbono ezintsha kuphrojekthi zayo zokuqala - "Tekhnoshok".

Ngo-1996, umkhankaso owawuse. Peter silengiswe "ukukhangisa ongaphandle" - ngokumelene okwenza we hourglass edolobheni i-panorama futhi isiqubulo ethembisa "Injabulo - ke manje". Abantu abazange baqonde ukuthi iyini. Izivikelo ayesezohlubuka ayinkulungwane.

Samvel nethimba lakhe kancane "esingakaphothulwa" umqondo, futhi engezwa kulawa izihlangu zakhe - ku-hourglass edolobheni ngemuva lapho izinhlamvu zemali iyokapakela nakuzo stereos namathelevishini. Cacisa ikheli izitolo kanye isiqubulo. "Kusasa - lena yethu" Leli dolobha lasungula ngokushesha amahemuhemu ukuthi inkampani ususebenzise izindodla zemali zikhangisa. Empeleni, basuke nje esetshenziswa ngephutha ziqondiswe ukukhangisa.

Ehlobo lika-1997 Samvel Avetisyan kwesokunxele "Tekhnoshok". Njengoba engenabo abangane imfundo ekhethekile, wamisa usezakhele igama njengomqambi abakhangisi abanamakhono futhi abakhangisi. Futhi ngo-February 2000, Tinkoff bambiza, ahlinzekwa ukwenza amadombolo "Daria." Ngemva kwezinyangana Samvel waqaphela ukuthi bekuyingelosi wokulungiselela pre-ukudayiswa.

"U-Daria"

Ithimba kwadingeka umsebenzi - ukuze ubeke kabusha "Daria" okulula ukupheka umkhiqizo. Bakwenza. Umqondo nesinye sezabelo kwaba ngcono isimo yezibalo. Yenzeka kuphela Petersburg, ngakho akwaziwa kahle.

Iphuzu laliwukuthi Darya ngamunye, owazalwa ngo-2002, inkampani ekhokhela isamba semali okweqa isimo kabili. Samvel Avetisyan (ngenhla) uye walengiswa amaphosta engaphezu kwamakhulu amabili emitholampilo kanye womama izibhedlela komuzi. Ngonyaka 800 Dash Eme wazalwa Petersburg. Ukuze uqhathanise, ngo-2001 kwakunabamemezeli is akukapheli 45. kuphela Kuleli qophelo.

Abeza sesibonelelo, eholwa uhambo simila. Omunye izimboni wokuqala ezihlangabezana zesiLungu lenhlanzeko - insimbi engagqwali, polymer flooring, amagilavu, imijiva kanye buso.

On izivakashi, emele ukuthi "u-Daria" itholakala kwezinye engaphansi, ke kwaba nethonya elikhulu. Aba "amanxusa abathakazelelwayo ', etshela ngakho abangane babo ngokwethukela.

Ngemva ukudayiswa "Daria" sekuyisikhathi ukunquma - ukushiya noma iya ku iphrojekthi ubhiya. Tinkoff wayeseqala ukwakha lapho kudayiswa khona utshwala e Pushkino.

Beer "T"

Kuvele marketer ngempumelelo kumele alandele Amathrendi, ukuqonda ukuziphatha kwabantu nilidle ngobuchwepheshe besimanje. Njengoba emakethe luyakhula futhi isiko umthengi esikhundleni izidingo bokuphila yezenhlalakahle nezindinganiso ezingokomoya. Kuyinto uhlobo iyafana wokwehlayo Maslow, kodwa okuhlanekezelwe. Futhi isebenza, Samvel isiqiniseko.

Isibonelo salokhu - ubhiya brand "T", leli qiniso eliyisisekelo okuyinto - ukuxhumana nabo. It yenzelwe nezithameli umfundi. Inani labo core - ukukhulumisana. It vó ukubasiza - ukuze kunqotshwe izithiyo zokuxhumana kanye izakhiwo. Ukunikeza umqondo ithoni Isimanga - babe nesibindi sokushumayela, ukuxhumana, iya "T". Umnyombo lo msebenzi waba ukudalwa isayithi ukuphola.

Ukuze ukhangise amavidiyo esetshenziswa ezahlukene. Kodwa musa bona boke bathole iinqetjhana yimpumelelo. Kodwa okokuqala, ne yacht, wadala furore. Umqondo kungokwalabo Oleg Kompasovu: indoda ilele yacht, ezinhlangothini intombazane - omnyama nomhlophe. "Lapho wonke umuntu angabona amaphupho ezimibalabala, ebona omnyama nomhlophe."

Samvel Avetisyan kuqala umqondo kungamukelwa, kodwa elicwengekileyo lwenteke ke. Movie sokudubula baya Portugal. Ucwaningo luthole owesifazane onsundu, blonde alethwe. Saqasha indiza futhi behola imali encane wenza umbiko.

imibono kungaba ngokuphawulekayo ugcine isabelomali. Marketing "T" kuhlelwe $ 7.5 million, kanye umgomo yafinyelelwa 5. Ngokushesha ngemva inkampani wathengiswa ngokuqinile Belgian i $ 60 million.

A marketer ezinhle - e kasomabhizinisi eshaweni Samvel washiya ukuntanta ngokukhululekile.

"Archidea"

Ngo-January 2006, Samvel S. wasungula ngokuqinile sakhe. Inkampani encane yakhiwa abantu abayisikhombisa. It is kuphela abakhathalele ukuthuthukiswa imibono, futhi idizayini nokudalwa ukukhangisa - ibhizinisi iklayenti sika.

Projects ezihlobene emikhakheni eyehlukene - ukudla, electronics, nokuningi. Inkampani isesikhathini amaphrojekthi iminyaka eyishumi. I inzuzo isilinganiso inkampani yakhe "Archidea" - mayelana $ 3 million ngonyaka.

Phakathi amaklayenti le nkampani izinkampani owaziwa - "Atlant-M", "Technosila", "Ren-TV", "Eldorado", nabanye.

nokufundisa

Ngo-1999 Samvel Sergeevich Avetisyan iziqu Stockholm School of Economics. Ngo-2004, wafunda INSEAD izifundo uhlelo MBA. Izindleko ukuqeqeshwa 20 000-euro. Uthi Samvel kakhulu ukusebenzisa lolu ukuqeqeshwa kwanhlanga zimuka nomoya.

Institutions ezifana MBA ezikhishwe abaphathi yisicefe futhi abanazo. Ukuze izinkampani ezinkulu, ochwepheshe ezifana ziwusizo ukwakha ukusebenza elingenazinkinga. Kodwa ngeke bakwazi ngisho nokuba neqhaza ekukhuleni kwayo nokuthuthukiswa kanye ukwakha abaholi elikhanyayo.

Samvel waya khona kumnandi - ukuze ubone ukuthi kuyinto angaphandle ohlelweni lwemfundo. Naye waba nabafundi abavela emazweni angu-18. Kwakuthakazelisa ukuxhumana nozakwethu, sithole abangane abasha.

Avetisyan Samvel - uthisha ekhaliphile. umcwaningi Owabe, uyakwazi ukwakha izifundo obuhle futhi zijabulisa. It kuholela Higher School of Economics modules eziningana uhlelo MBA. Ufundisa futhi ophethe esihlalweni eMoscow State University. Yena izifundo waseBrithani School of Design, kanye e-Stockholm School of Economics and Skolkovo.

Master amakilasi kanye izinkulumo Samvel ethandwa. By the way, intengo ingxenye ngayinye ngendlela engqungqutheleni yosuku olulodwa ephathelene - ruble ayizigidi ezingu-7. Igama lakhe waziwa kokubili eRussia nakwamanye amazwe.

Marketer nge engaphezu kweminyaka engamashumi amabili nakho, Samvel ayikwazanga ukwabelana ulwazi lwabo nozakwethu. 'Ngesiphetho marketing oyivila "- iqoqo izingxoxo kanye izihloko ukuthi wabhala Samvel Avetisyan.

Izincwadi mayelana izimpawu, enika esiphezulu kolwazi ewusizo - a rarity. Eqoqweni elifanayo Samvel S. ihlukaniswe umlando sha, leyinye yasekuqaleni nombhali yokubeka uphawu nefilosofi.