IbhizinisiCela uchwepheshe

Uhlelo ukulawula ubuhlobo ikhasimende: izimiso eziyisisekelo

Esanda kutholakala, umsebenzi wezandla zazandile emkhakheni kwezomnotho. Ngokuhamba kwesikhathi, lokhu itsetfwe nokukhiqizwa kwezinto ngobuningi, lapho isabelo iqhaza lomuntu lehla kakhulu. Ngesikhathi esifanayo lokhu kusilela sekuqediwe, imikhiqizo eminingi zitholakala. With ukuthuthukiswa umphakathi ekushintsheni nezidingo zamalungu ayo. Namuhla, ikakhulukazi, abathengi bavame ukuthenga izinto abafani abanye. Nokho, abaningi bazimisele ukuba sizinake ngaphezu umkhiqizo esiyingqayizivele. ibhizinisi Modern ayikwazi wacabanga ngaphandle amakhasimende. Eqinisweni, bayobe besebenza njengethuluzi isakhi yesibili ayisihluthulelo impumelelo ibhizinisi ngemuva ubunjalo sipho. Kule ndaba ukubaluleka olukhethekile ohlelweni ukuphathwa ubuhlobo ikhasimende. Ake sicabangele ke kabanzi.

Ukuhlobana umbuzo

Ukuze usungule ubudlelwano letihlomulisa namakhasimende inkampani idinga ukuthuthukisa izindawo ezimbili eziyinhloko. Okokuqala kubalulekile ukuhlela ukukhiqizwa yabo ukuze kungenziwa reoriented ngokuvumelana ephambene umkhiqizo umthengi. Okwesibili, kubalulekile ukuthuthukisa uhlelo kolwazi lokushintshisana nge amakhasimende nesibambisene nabo. Phakathi mncintiswano ikhwalithi yemikhicito cishe kuwo wonke abakhiqizi okufanayo. Ngaphansi kwezimo ezinjalo, kunciphise inzuzo ibhizinisi. Njengoba indlela kuphela ukuze uhlale emakethe kuyinto ukuthuthukiswa okunikezwayo ngabanye ukuba umthengi ngamunye.

isixazululo yesimanje

Okwamanje, ukuphathwa okwandile ubuhlobo uhlelo ikhasimende. ngaleyo ndlela Umthengi beqonda ngobubanzi. Bona akuyona ngokuqondile kuphela kumsebenzisi komkhiqizo. Isifinyezo kohlelo lokuphatha, ubuhlobo ikhasimende ngesiNgisi Kuzwakala kuyisixazululo Management Ubuhlobo Customer. Le modeli kuhloswe ukwakha ubudlelwano bebhizinisi esitebeleni nekhasimende. Kusebenza njengomnyombo isu lebhizinisi amabhizinisi. Umnyombo injena indlela egxile nezidingo ngazinye umthengi.

Izici nesenzakalo

Umqondo ukuphathwa ubuhlobo ikhasimende (CRM-system) laqanjwa ochwepheshe emkhakheni marketing. Le modeli kwaba ukwenza njenge ubuchwepheshe igxile umthengi. Sebenza ubuhlobo nohlelo lokuphatha ikhasimende okuhloswe ngayo ukwenza ngcono inzuzo ikhasimende, inzuzo yalo, okwandisa inkathi ubuqotho bakhe, njalo njalo. Kusekelwe eziphambili Imininingwane ubuchwepheshe, lapho inkampani iqoqa ulwazi mayelana amakhasimende ayo. Inkampani okukhishwe idatha edingekayo futhi uzisebenzise izithakazelo ibhizinisi ngezithukuthuku ekwakheni nokubambisana letihlomulisa.

ngokucacile

Ezingeni ubuchwepheshe ubuhlobo ikhasimende ukuphathwa kuyinto iqoqo izinhlelo, ngosizo okuyinto efana imisebenzi ezibucayi, njenge:

  1. Ukudayiswa nemisebenti kanye netimphahla.
  2. Izikhungo, sesiqinisekiso futhi isevisi ifakiwe.
  3. Marketing.

Ngaphezu kwalokho, uhlelo ukuphathwa ubuhlobo ikhasimende ivumela omunye ukufunda ukuziphatha abathengi. Okutholakele kanye nobuholi be-abaphathi ibhizinisi asetshenziswa ekuhleleni imisebenti esizayo.

Ukuhlaziywa ukuphathwa Ubuhlobo izinhlelo kwekhasimende

Lokhu kuhlangana kanjani isibonelo? Ngokuvamile, abaphathi ubuhlobo ikhasimende wuhlelo ekhethekile ilandelela umlando inkampani basebenzisane namakhasimende. Idatha okokufaka wenza yonke imininingwane mayelana ikhasimende nezenzo zakhe (ubulili, ubudala, ngenhloso ukuthenga, indlela yokukhokha, imali engenayo) kanye zomkhiqizo uthenge. Konke lokhu kwaziswa kutholakala emithonjeni ehlukahlukene. Lezi kungaba ama-imeyili, imibuzo, izingxoxo siqu. Lokukhipha idatha sendlela ulungise imisebenzi yenkampani ukuthuthukisa ukuxhumana ngendaba. Lolu lwazi zinganikezwa, futhi kufanele kunakwe lapho ekuthuthukiseni noma ukushintsha umqondo noma ingathunyelwa isisebenzi esithile.

imodeli yenkinga

Okwamanje thina ukubuzisisa abalulekile ngcono onobuhle, kodwa ukuvela izinhlelo zokuphatha, ubuhlobo ikhasimende ayikapheli namanje. Okwamanje, kukhona izinkinga eziningana ukuze ingaxazululwa ngokuthi yiluphi uhlelo:

  1. Iqoqa ulwazi. Imininingwane kungenziwa wanezela umsebenzi ngokuzenzekelayo noma ngesandla ecacisiwe.
  2. Ukugcinwa Kwazo Ngenjongo ukusebenza kwedatha. Ulwazi wathola is systematized futhi kwabelwa amaqembu athile.
  3. Ukudluliswa Imininingwane abasebenzi. Ulwazi kusetshenzwe kumele kungabi lula ukuqonda ifomu. Kuyadingeka abasebenzi ukuhlaziya kanye ukukhiqiza imiqondo efanele. Ukuze kube lula imininingwane enikeziwe in amashadi, amatafula. Kwezinye izimo, uhlelo uqobo ukhiqiza ezinye izincomo.

ngokoqobo

Uhlelo oludidiyelwe kusiza ukuqinisekisa ukubambisana phakathi eminyangweni ehlukene. Lolu hlelo luhlinzeka bonke abasebenzi isiteji ovamile for ukuxhumana namakhasimende. Injongo eyinhloko uhlelo kulokhu ukuqinisekisa umsebenzi ehlelekile inkonzo neminyango, ukumaketha kanye yokuthengisa. Ngokuvamile basuke behlukene. Nokho, ukumelwa kwabo amaklayenti, njengoba umthetho, musa luqondane. Uma sicabangela ukubaluleka kwezimiso ukuphathwa kwebhizinisi umbono, umphumela ekusetshenzisweni kwazo okuboniswe ukudluliswa izinqumo emazingeni aphansi ngokusebenzisa ezishintshayo. Ngakho, ithuthukisa ijubane ephendula imibuzo, ukusheshisa inzuzo izimali futhi banciphise izindleko. izinhlelo Isicelo practice kwandisa ukuncintisana inkampani, kwandisa inzuzo.

abasebenzisi eyinhloko

CRM ikakhulukazi olufanele amabhizinisi amancane ezisebenza ezimakethe onokuncintisana okukhulu. Ezimweni ezinjalo, kuqala unikezwa hhayi intengo ephakeme kunabanye, futhi babe sezingeni leliphakeme ukuphathwa. Umncintiswano ngizuze abaphansi izinkampani ukuthi balukhulume ngokugcwele CRM-system. Uhlelo Demand izinhlangano kwezomnotho kokuba inethiwekhi elincane ikhasimende. Ukuhlola izintandokazi umthengi, ungakwazi sibikezele ukufunwa umkhiqizo othize ngesikhathi esithile intengo ingxenye. Ngakho, kungenzeka ukuthi ukuhlela kahle komkhiqizo ukuze emakethe. Demand izinkampani service ukuphathwa. Abaphathi amabhizinisi ezifana lungangamela Ukuwohloka imishini, atholakale iklayenti, kanye nesidingo ngenxa yokulungiswa zokuvimbela futhi elungisa, iloli njalo kanye zamehlo. Kususelwa izintandokazi ikhasimende izinkampani service ukunikeza ubuchwepheshe zohlelo.

isiphetho

Ukusebenzisa uhlelo lokulawula kokusebenzisana namakhasimende, inkampani ungazuza abalulekile inzuzo yokuncintisana uma ziqhathaniswa nezinye izinkampani e emakethe yayo ingxenye. Uhlelo ikuvumela ukuthuthukisa isiphakamiso ukhonkolo umthengi ethize. In the mode othomathikhi ifingqa izidingo zakhe. Control izinhlelo ingasetshenziswa yinoma yimuphi ibhizinisi, kungakhathaliseki Ububanzi bemisebenzi yayo.

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