Ukubekwa kanye nokusebenza ukukhangisa media ahlukahlukene

Esikhathini ngemikhiqizo namasevisi ekulweni ukukhangisa umthengi ukusebenza ayikwazi overestimated. Ukukhangisa ikhuthaza ukuthengiswa kwezimpahla namasevisi, nokubonwa brand. Iziteshi yokusabalalisa yokukhangisa ezikhathini zethu ubanzi kakhulu: kuba ukukhangisa ongaphandle, kanye nabezindaba, futhi-ke, umsakazo ne-TV, kanye izinto eziyizikhumbuzo kanye nezinkampani zabo yokukhangisa impahla. Ukuphumelela ukukhangisa esimweni ngasinye sihlukile, lapho ngiqala uhlela umkhankaso, nje kudingeka acabangele iqoqo zonke izici kungenzeka. Zonke iziteshi ukukhangisa has pluses yayo kanye minuses, okuyinto kufanele inake ochwepheshe olufanele ingenela isimiso esinjalo.

Izinhlobo kanye namafomu yokukhangisa zihlukile, futhi yonke indawo idinga indlela ngamunye, esekelwe imigomo nezimfuno izilaleli umthengi.

Cabangela ezinye zezihloko okukhulunywa ezichumayo futhi asetshenziswa kabanzi yokukhangisa.

ukukhangisa Outdoor

Ukuphumelela ukukhangisa ubekwe kwisitoreji semidiya zangaphandle sikhulu ngokwanele. Akukona ezikhangiso nje emigwaqweni, kodwa futhi zonke izinhlobo imiklamo ngaphandle isikhala ezokuthutha ngaphakathi amabhasi kanye wesitimela izimoto, elikhazimulayo ibhokisi ngalobo busuku futhi yabakhanga umthengi ezingaba khona. Lokhu kuhlanganisa izimpawu esitolo, lettering nokukhanya ezivulekile.

Izinzuzo lolu hlobo lwesikhangiso ezinamanani aphansi iphansana, imvamisa high othintana okuphindaphindiwe. Ngaphakathi endlwaneni eyakhiwe - ngisho kungenzeka lokuxhumana nokunwetshiwe nomthengi ulwazi. I yokuntula - yokuntuleka selectivity izilaleli, ngobufushane umyalezo ulwazi.

Ukukhangisa kumabonakude

Namanje ngempela ezivamile, ikakhulukazi phakathi izinkampani ezinkulu-thile, ngoba ifaka isithombe bese umsindo nombala, ngakho umthelela abathengi kuwo wonke amazinga okuqonda. Ukuphumelela ukukhangisa ibekwe ku-TV, Ubuye pluses yayo kanye minuses.

Izinzuzo: emikhulu ngeso, ngezinga elikhulu ukunakwa.

Okumbi: eziphezulu, ukuminyana we-TV ukukhangisa izingqikithi, ikhono ukushintshela kwezinye iziteshi ngesikhathi ukusakaza iyunithi isikhangiso, hhayi oxhumana eside nomthengi.

Ukukhangisa ku-radio

ukusebenza yokukhangisa kuleli cala itholakala lokuthi ukuthi womsakazo angase alalele abathengi kuphi: ekhaya, ehhovisi, emotweni, kuleli zwe nokunye.

Izinzuzo: eziphansi, mass, okusezingeni eliphezulu nokudlanga ndawo.

Okumbi: akusho iqhaza bezibona umbono, kodwa ngoba ngayo umuntu zithatha ingxenye enkulu imininingwane, ezincane degree of ekhangayo ukunakwa umthengi, futhi ikhono ushintshe isiteshi ngesikhathi ukusakaza izimakethe.

Ukukhangisa ku wabezindaba

Leli fomu ethandwa yokukhangisa kungafaka kokubili eziphansi amayunithi emaphephandabeni endawo, futhi yokuhlala ngempela eqolo ku omagazini nemfashini futhi ethandwa, ukukhangisa isikhala nesembozo okuyizinto izinkulungwane zamaRandi. Isebenza imininingwane yayo ukushicilelwa ngamunye, okumele kunakwe. Lolu hlobo ukukhangisa kunezinzuzo zako, ezifana kahle, ukushintsha-shintsha, indlela thematic. Kodwa kukhona nemibi: isikhathi esifushane futhi izilaleli abafundi encane "yesibili".

Ekubhaleni umkhankaso wokukhangisa kufanele inake futhi segmentation emakethe zezimboni, njengoba kubaluleke kakhulu ukuba kokuhlelwa yokukhangisa uhamba indlela efanele. Ngokwesibonelo, imfuno zesifunda kufanele sifake izici esifundeni, labantu - izici izinqumo, ukuzinikela lemikhiqizo futhi yokuphila, futhi okuthandwayo komsebenzisi wokugcina. Ngokuhambisana isikimu izakhiwo izingxenye Bangalinganisa uhla ingxenye eziqondiwe target emakethe.