Isibonelo yemakethe nezamanje imiphumela embikweni

Noma yimuphi ngokuqinile ikhetha ukushiya emakethe, uwela ezimweni mncintiswano elukhuni. Ukuze hamba ayinamali, wena kufanele njalo ibe 'ngokushesha, ngezinga eliphakeme, ngamandla. " Kodwa kanjani lamukele ukuthi ufuna ukwenza lokhu? Ngenxa yalesi futhi kwenziwe ucwaningo emakethe. Isibonelo kungaba amelwe ngesimo ekuhlaziyweni zonke izici ezithinta umkhiqizo noma isevisi ngaphansi kwezimo ezikhona. He is ekuphumeleliseni Ukuqhubeka inkampani kanye nokufinyelela yonke imigomo.

Abaphathi eziyinkimbinkimbi kanye

Kuyini lonke inqubo ukuhlaziya izici zangaphakathi nezangaphandle lenkampani? ucwaningo Market oluyisisekelo imisebenzi ukudayiswa kwanoma yimuphi inkampani. Luhilela ukuhlaziya zonke izimo ukuthi ukuqaliswa ngempumelelo komkhiqizo noma insizakalo. ucwaningo ukumaketha Inxanxathela incike onezimfanelo kwezimpahla, imisebenzi inkampani, izinga lokukhiqiza, nokunye. D. Ngaphezu kwalokho, determinant ebaluleke kakhulu yemakethe awukho umgomo odlula. ukuthi le nkampani efuna ukungena ezingeni lomhlaba wonke jikelele? Uma edinga ukuqashelwa nokukhula qotho umkhiqizo? ngabe ushintsho senziwa intengo ehlukile ingxenye? Kuphela ngesisekelo imigomo efanele kanye washayelwa Ungaqonda onjani indaba okufanele eqoqwe ukuhlaziywa.

Isigaba Ucwaningo lwemakethe

Ngokuvamile, kuba izigaba ezilandelayo cwaningo emakethe:

• Lolu cwaningo isiphakamiso.

Ngokuhamba le ukuhlaziywa, quantification impahla ebalulekile emakethe, ukutadisha imiqulu okungenayo / okuphumayo, khona kanye / noma ushintsho yokusungula yayo. Konke lokhu kusivumela ukwenza izibikezelo ngokukhula noma ukwehla inikeza ezingeni.

isakhiwo yaso nayo okuhlongozwe kulokhu. Lokhu kusho ukubukeka imikhiqizo emisha kanye nemikhiqizo, vuselela izinga ububanzi. Market supply esimweni ushintsho njalo. Uma sicabangela isimo maqondana omunye umkhiqizo othize (njengoba isibonelo ucwaningo ukumaketha kwezimpahla kungathatha ingane imoto ukuhlaziywa), lapha kudingeka sitadishe mkhuba ukuthuthukiswa kwemikhiqizo izimbangi ', nezimo zezimakethe zomhlaba nezinye izinto ezinethonya isakhiwo supply kuya imoto. Ezimweni zanamuhla ukulungiswa ukunwetshwa ububanzi futhi uhla izimpahla ahlinzekwa ukudayiswa, kuyashesha kakhulu. Lokhu kuthonywa kokubili brand, brand new ngaphambilini angakhishiwe futhi asheshisa ngcono imikhiqizo kakade.

• yokufunda Demand.

Lena, mhlawumbe, angabizwa ngokuthi isici esiyinhloko ephawula ezingeni isidingo umkhiqizo noma umsebenzi othile. Le nkomba ibonisa ikhono umthengi, izidingo kanye amathemba, izici of ukuziphatha kwabathengi, izinguquko kungenzeka umkhiqizo isithakazelo ngenxa ukukhula noma ukukhiqizwa ukuthi bakusiphi isigaba sokuphila yayo umjikelezo. ISIBONELO ukuthengisa ucwaningo kulesi simo kungenziwa imelelwa igrafu engezansi.

Ukuze ukukhomba izidingo e umkhiqizo noma ukusevisa kubalulekile ukwazi ukusebenza umthamo emakethe. Okungukuthi, saturation kwalo mkhiqizo Kulinganiselwa ngesisekelo izinkomba namanye amazwe nezibalo ezimbonini.

• Ukuze ukufunda izimo wokuncintisana emakethe.

Lokhu kuhlaziya kubalulekile ngoba ngesisekelo izinqumo Imiphumela abaphathi bayo, injongo okuyinto ukukhulisa ukusebenza lenkampani. ISIBONELO ukuthengisa ucwaningo kulesi sigaba kungenziwa umelwe izici ngokuqhathanisa inkampani enikeziwe esincintisana zabo eziyinhloko. Kodwa kukhona ezibhekwa hhayi kuphela imisebenzi amafemu, nabathengisi futhi abathengi izinkampani, kodwa futhi umkhuba jikelele commercial linqoba emakethe ethile, izimo ukuhamba kwezimpahla, iziteshi kokusebenza, izindaba zomthetho, ezohwebo kanye izici zezombangazwe, nokunye. D.

Izindlela ze-emakethe Ukungena

Ukwenza ucwaningo emakethe ukucacisa option best for ukusatshalaliswa nokudayiswa kwezimpahla namasevisi. Ezimweni zanamuhla kunezindlela ezintathu eziyinhloko ukungena emakethe kukhona.

• Dala ukusatshalaliswa wenethiwekhi yakho.

Uma ukhetha le ndlela ka emakethe Ukungena kufanele uqale kahle ukutadisha izimfanelo ezinhle nobuthakathaka babantu izimbangi, ukuhlela bese ukuqeqesha nababamele abangathanda ukwazi ukuvikela izithakazelo inkampani yakho, ukuze ashukumise yokuthengisa ukukhula.

• Ukusetshenziswa ezimele yokuthengisa ejenti.

Ngalokhu indlela ukuqonda yokusesha amanethiwekhi ukusatshalaliswa ekhona. Kungaba njengoba osomabhizinisi yangasese, kanye nezitolo ezinkulu ngisho ezinkulu.

Isibonelo yemakethe

Ngo inqubo yokufunda isifika nokuqoqwa, ukuhlaziywa kanye systematization kwayo yonke imininingo ekwi wathola izici zangaphakathi nezangaphandle lenkampani, izimbangi zayo, umkhiqizo kanye emakethe iyonke.

Kwaqoqwa ngokuhamba isifundo ethulwa ngesimo umbiko ehlanganisa izinto ezilandelayo:

• Ukuhlaziywa kolwazi yangaphakathi inkampani (inhloso / umgomo, umbono engaguquki inkampani ukuthuthukiswa izindlela, amakhono ukukhiqizwa yayo, izimfanelo ezinhle nobuthakathaka babantu inkampani).
• Ivolumu Dynamics ukuthuthukiswa emakethe (ukuthuthukiswa Dynamics kanye nezinguquko emakethe, ubukhulu emakethe yamanje).
• Segmentation wemakethe (ukudalwa nozime sokunquma ukwehlukanisa kube izingxenye, incazelo zingxenye eyinhloko emakethe, a izingxenye eningiliziwe amaqembu ethembisayo yabathengi).
• ukuhlaziywa Market (ukuchaza izidingo izinga, emakethe izitayela ezinkulu, izici eziyinhloko ukuthonya isinqumo ukuthenga umkhiqizo noma isevisi, isimo sengqondo saso abathengi ukuba izinga, emakethe ezivimba).
• okuncintiswana ukuhlaziywa (izingxenye wamabhizinisi-izimbangi, ukufunda amasu abo main ukuthuthukiswa, ukuhlolisiswa inqubomgomo zamanani emakethe, ukubikezela ukuthuthukiswa isimo yokuncintisana).
• Isibikezelo yokuthengisa futhi amathemba ukuthuthukiswa kwebhizinisi (izinjongo zamasu yephrojekthi kanye SWOT-ukuhlaziywa).