Igor Mann futhi izincwadi zakhe

Igor Mann namuhla njengenhlangano Umqeqeshi ibhizinisi oluvelele nombhali wezincwadi eziningana ukumaketha kanye nokugqugquzela ezindabeni zezimali ezaziwayo. Waziwa ngokuthi onekhono marketer, umeluleki, isikhulumi ezaziwayo. Igor Mann wazalwa ngo-March 26, 1965 e-Odessa. Youth kanye nentsha Wadlulela ngaphansi isiqubulo esithi "bafunde futhi akhule kule mkhakha, iyasita yini ekwenteni ncono abanye." incwadi Mann sika eyaduma Russia kowezi-2000 ekuseni futhi ahlale ethandwa kuze kube yilolu suku.

I atjheja tematheksthi yakhe? Kuzo umbhali kubonakala imiphumela yosesho yabo futhi rethinking ezivukayo ngokuhamba wakha ibhizinisi. Zitshele abelana abafundi izimfihlo ukunqoba kwakhe, Igor Mann. Izincwadi zakhe kumnandi kusuka emakhasini lokuqala futhi kuncike value okukhulu. Lesi sihloko sidingida imibhalo eziyisisekelo umbhali, ubani okufanele ukufunda wonke usomabhizinisi luthela.

Igor Mann, "Marketing ngaphandle isabelomali"

Le ncwadi iqukethe izincomo samanje guru, ungaphumelela kanjani wanoma yini oyenzayo ngaphandle ukutshalwa kwezimali ezikhethekile impahla. Akuwona wonke umuntu, ngeshwa, kungenzeka ukuba ngqo ukutshala imali eningi ekusungulweni ibhizinisi labo. Kukhona osomabhizinisi abasendaweni kokusa kwenkonzo yakhe, akazange ngisho izimali ezidingekayo ekuqhubekeleni nokuthuthukiswa phrojekthi. Nokho, lokhu ayiwathiyi impumelelo esikhathini esizayo. Inhlanhla wanoma yini oyenzayo akuxhomekile kwemali esetshenzisiwe, kanye ngosomabhizinisi amakhono ezifana ibhizinisi, umsebenzi, purposefulness futhi ukukhulisa ukuzethemba.

Igor Mann ibheka yokuntuleka ezezimali emsebenzini ekuseni njengento ebaluleke kakhulu. Yena ukhuluma ngesidingo, okokuqala kunakho konke, ukuze uthole okuhlangenwe nakho kanye nolwazi. Lezi zingxenye futhi ziholela Impumelelo yomuntu, hhayi imali etshaliwe. Kwenzeka ukuthi abantu engacabangile anything hle alahlekelwe yimali. Kodwa lokhu nje ngenxa yokuntuleka uhlelo ecacile ukufeza ofiselekayo.

On isidingo sokuba wena kucace ngenjongo iyiphi iphrojekthi uthi Igor Mann. "Marketing ngaphandle isabelomali" - one of the best of imibhalo yakhe, okuyinto, akungabazeki, kudingeka siyinake ngokukhethekile.

"Omunye Inombolo"

Le ncwadi ukhuluma kanjani ukuba iphumelele kuleli zwe ibhizinisi lakho ozithandayo. Okokuqala, udinga ukunikela isikhathi esiningi namandla abo. Umbhali ugcizelela umbono ukuthi sína ekuphileni kufanele ukubhekana kuphela ndaba, okuyinto ngempela umphefumulo. Uma une iphupho, khona-ke bayifaka ngokoqobo esandleni sakho. Ukuze babe "inombolo eyodwa", udinga beveza into yokuqala, edaliwe ngempela futhi kujabulise. On isidingo sokuba yenze ngokukhululekile futhi ngokwethembeka uthi Igor Mann. Uba kanjani okungcono ebhizinisini hhayi athembele kwabanye?

Ngeshwa, abantu abaningi balahlekelwe uqobo entsheni futhi ayiyifuni ukufeza lutho, ngaphandle ukuhlangabezana nezidingo zansuku zonke. Lena ngokuyinhloko isikhundla ongalungile, okwaphawulwa ayivumeli bazakhele amakhono abo. "Number One" uhlobo esenzweni, indlela yokutshala ukwazi akho ukuthi anqobe osayizi kanye ukwandisa ukusebenza siqu. Kubaluleke kakhulu ukuba ukwazi ukuhlela usuku lwakho: njengenye yezinkinga ezinzima kakhulu ukuxazulula ekuqaleni kosuku, futhi kubaluleke ngezinga elifanayo ushiye engxenyeni ngosuku lwesibili. Zonke ukwehluleka inhlahla ngokuvamile bevela yokuthi abantu abazi kanjani ukuze azihlele, ukwakha okulula umsebenzi schedule.

"Marketing at 100%"

Lo mbhalo kumele Kunconywa ongazifunda luthela osomabhizinisi kanye nosomabhizinisi. Iqukethe lonke ulwazi olufanele mayelana nendlela yokwakha ubudlelwano ibhizinisi nokuhlelela sokusebenza. Amasu Marketing - yindaba ehlukile ufanelwe ukuqashelwa. Ukuze ufunde indlela yokuhlala yokuncintisana hhayi ulahleke phakathi ngokuchichima Imininingwane ahlukahlukene, ulandisa Igor Mann. Marketing, ekuqondeni kwakhe, iyithuluzi ezidingekayo futhi kubalulekile ukuba bafinyelele imigomo yebhizinisi.

"Unyaka Omuhle"

Mhlawumbe lena omuhle kunayo yonke incwadi. "Unyaka Elihle 'marketer masonto onke yimpumelelo ozibophezela Imiphumela okunenjongo nokufeza. Kuyo umbhali uchaza ukuthi lo somabhizinisi kumele wazi ukuthi yini okufanele ukuhambisa nendlela ukuza umgomo oyifunayo. Le ncwadi izokusiza ukuba uhlele isikhathi sakho ngokuhlakanipha ukusabalalisa umthwalo. Kulesi masonto onke ukubonwa "90 Izinsuku Hlela", okuyinto iyithuluzi elibalulekile ukuthuthukisa impumelelo.

"Marketing Machine: nendlela yokuba umqondisi ezinhle"

Kuyaziwa ukuthi isiphetho iyiphi inkampani ezandleni umsunguli wayo ezaziwayo. Le ncwadi uhlola umbuzo yini okufanele abe umholi wangempela. Akuwona wonke umqondisi wenkampani bakwazi ukuhlela imisebenzi ngendlela enenzuzo.

Abanye abaphathi ahlupheke imikhuba emibi okungahambisani neqhaza ngokukhula kwemali yebhizinisi okungaphezu. Isibopho okusezingeni eliphezulu uthi Igor Mann. Izincwadi zakhe Akungabazeki ukugcizelela lo mbono.

esikhundleni isiphetho

Ngakho, imibhalo ngenhla kuyoba usizo kakhulu imfundamakhwela osomabhizinisi. Bona zingatholakala wonke ulwazi oludingekayo lapho kwakhiwa noma yebhizinisi. Okuhlangenwe nakho, okuyinto uwunikeza ngesandla esivulekile abelana abafundi Igor Mann, ufanelwe inhlonipho ekhethekile. Ulwazi olunjalo sinokubaluleka okungenakuqhathaniswa, njengoba zisiza ukwakha indlela lengiyo ukufinyelela umgomo wakho.