UkumakethaInethiwekhi marketing

"Oriflame" yohlelo lokwethembeka - isinyathelo esisodwa eduze ibhizinisi lakho siqu

Phakathi zonke izinkampani kwehlukahlukana, umsebenzi wabo sisekelwe eenkambisweni sales eqondile, kukhona kuphela yimpumelelo ambalwa ngempela. Phakathi kwabo, iminyaka eminingi isikhundla okuholela ukuthatha inkampani Swedish "Oriflame". Sekuyisikhathi eside kweminyaka eminingi isipiliyoni yimpumelelo, indlela ezintsha futhi gxila ukuba ihlangabezane nezidingo zamakhasimende ngamunye kwaba izinzuzo inkampani. Abasebenzi banikezwa yohlelo lokwethembeka "Oriflame", okuyinto ngeke indiva kokufaneleka siqu ngamunye.

Ngesikhathi impande ukudalwa

Labo okungenani abake basebenzisa izimonyo yalesi brand, kumelwe ukuba wabona ukuthi into, kuze kufike yena kwemvelo. imikhiqizo enjalo kungadalwa kuphela kumazwe lapho bamukela ukuvikela imvelo. Zonke-ke ukuthi, inkampani "Oriflame 'liye laqiniswa eSweden. Leli zwe liye eside lwaziwa salo sengqondo sokungafuni engongi ukuba ingxenye enkulu yemithombo yemvelo, kanye izimonyo organic.

Carry sinesimo sengqondo Swedish mayelana nemithombo yemvelo emhlabeni wonke baye banquma ukumaka abadali "Oriflame". Abazalwane ababili ezidalwe 1967 by inkampani yezimonyo elincane, umgomo wakhe oyinhloko kwaba ukukhiqizwa izimonyo organic nokulandela yonke namazinga umthwalo kwemvelo. Kuyinto namuhla, uhlelo "Oriflame" ukwethembeka kuthinta esikalini, bese, eminyakeni eminingi edlule, konke kwakwehlukile. Wathola iqembu elincane abathanda ayekade bahlanganiswe enenhloso eyodwa nangentshiseko isethelwe ekwenzeni lokho okuhleliwe.

Impumelelo okusheshayo

Ngokuvamile, abantu engibathandayo ibhizinisi akuyona nje umthombo inzuzo, futhi kuyindaba yokuphila nokuzilibazisa ngesikhathi esifanayo, Inhlanhla. Kwenzeka futhi manje abafowethu Swedish. Ukwanda okunjalo kwasho ukuthi, elalisendlini "Oriflame", abazange ulindele. Kodwa inkampani ukulungele sikhule bese ufaka izimakethe ezintsha. Minyaka yonke wavula Amahhovisi namahhovisi emhlabeni wonke. Kodwa kungakhathaliseki ukuthi izenzakalo athuthukile, uhlelo unomphela ukwethembeka wahlala "Oriflame". Abasunguli wayeqonda ukuthi izinhlelo ezinjalo, like akukho okunye, nethonya elihle ku-ubumbano leqembu.

I hit isikali

Namuhla kunzima ukusho ukuthi engqondweni abadali iphupho ukuthi inkampani yayo isiye umdondoshiya. Noma kunjalo, yilokho okwenzekile. Akuzange kwaphela isikhathi eside futhi 'Oriflame "isivele usebenza emazweni angaphezu kuka-60 emhlabeni wonke. abasebenzi bayo labayali nawo njengomnyango mkhulu kakhulu ngempela: banayo mayelana ezintathu eziyisigidi nesigamu, futhi, njengoba siyaqonda, lokhu akukhona ukuphela. Uma lokhu isikali Kunzima ukucabanga, yohlelo lokwethembeka "Oriflame-1-2015" izobanjelwa kulokho esikalini, njengoba ngaso sonke isikhathi, inkampani kuyokushiya umangele amakhasimende ayo.

Kumnandi ukuthi ukuthuthukiswa akuyona kuphela endaweni indawo. Le nkampani futhi is eyanda ngokushesha ibanga lalo imikhiqizo, ukugcwalisa nge imikhiqizo emisha kanye ezidingekayo esinjalo ubuhle nempilo. The last ezinkulu ezintsha uzinake kwethulwa umugqa imikhiqizo ye ukudla Wellness enempilo. Umgudu abesifazane baye bazama emazweni amaningi, futhi wazi ukuthi konke imikhiqizo izinga zalo ezinhle. Abaningi babo izobandakanya uhlelo ukwethembeka "Oriflame".

Njengoba ukuphayona

"Oriflame" inkampani Kaningi umbusi kwakufanele ube Innovator, ukuthi eRussia Kwathi ngomunye wabokuqala. Yiya post-Soviet isikhala ibhizinisi dolobha angaphandle ngokugcwele kwakuyingozi. Kodwa "Oriflame" siyaqonda ukuthi imikhiqizo yabo kudingeka abesifazane Russian. Futhi kwabasiza, ngaleyo minyaka, izimonyo ukunakekela le izinga okwakubaluleke Amazing abantu Russian.

Yiqiniso, imikhiqizo yenkampani atholiwe ku "hurray", promonabory ngokushesha wathenga up, naphezu kwezindleko nomsebenzi. Ngeminyaka embalwa nje, "Oriflame" sekuqala ethengisa ngqo ezweni lethu. Kaninginingi emisha impumelelo enkulu. Ngesikhathi, uhlelo ukwethembeka yokuqala "Oriflame-Russia" wethulwa, egcwele bendabuko kusukela ngaleso sikhathi. Paid off yonke imizamo inkampani, sales anda iminyaka ngeminyaka inchubekelembili weJiyomethri. Lokhu kwabonisa into eyodwa: lapha wayezazisa izinga nabathandwayo izimonyo "Oriflame".

Njengoba "Oriflame" Uyayazi indlela yokukhulula kusimangaze

Esimweni esibucayi, "Oriflame" njalo kwandisa isibalo amakhasimende. Lo mkhuba ngempela kungavamile, kodwa kungenzeka ukuba uthole incazelo. Abantu sebeqalile ukulondoloza, kodwa azinakekele namanje uzimisele ukuchitha. Ngesikhathi esifanayo ukwandisa abakulindele, izimonyo kufanele kube high. Inkinga - hhayi isikhathi baphonse imali, lapha bese ukhetha "Oriflame", okuyinto nakanjani akuphoxe.

Kwabaningi kuba izimonyo professional yokuqala, is kusukela ezinsukwini umfundi ezaziwayo. "Oriflame-2015" yohlelo lokwethembeka kuyokusiza ukukhumbula yonke imikhiqizo hit the brand, bese uzithola mahhala. Njengenjwayelo, eziningi lezimanga amnandi kanye nemikhiqizo njengoba ibhonasi. Ngenxa yalokho, kukhona ithuba uzame ngisho izinsiza ezibizayo ukuthi ngabe uke kwadingeka ukuba ugcine.

"Oriflame" owaziyo ngempela ukuthi ukuqagela isifiso nokumangala. Hlanganyela nathi, ukuqoqa amaphuzu bese zithola amathuluzi eziyizintandokazi zakho mahhala noma imali okuzisholo. Uhlelo lokuthembeka "Oriflame-2015" isivele isiqalile, kanjalo shesha ukuthatha ingxenye futhi zinike izikhathi ongenakulibaleka yalesi brand edumile emhlabeni wonke Swedish.

Similar articles

 

 

 

 

Trending Now

 

 

 

 

Newest

Copyright © 2018 zu.unansea.com. Theme powered by WordPress.