IbhizinisiCela uchwepheshe

Promotion umsebenzi: umqondo kanye nezinhlobo ukukhuthazwa

abasebenzi Ukukhuthaza umsebenzi futhi ukwenza imisebenzi ukhonza njengomdala ithuluzi elikahle ngokukanomphela ofuna ukusiza ngokufundisa isimo sengqondo oqotho emsebenzini, ukwandisa nekusebenta izinqubo ukukhiqizwa futhi ukuqinisekisa isiyalo iqembu.

Inani yamaholo

Ukuze umsebenzi ngamunye umvuzo ebaluleke kakhulu emshikashikeni wakhe kuyinkokhelo uyakufanelekela futhi ifike ngesikhathi ikhokhwe. Kodwa okubaluleke ngokulinganayo kukhona nendlela yokukhuthaza impahla kanye zokuziphatha enchubo yemsebenti kulelo umsebenzi. Ukusebenzisa kwabo lesifanele ivumela zabasebenzi isiyalo futhi balondoloze ke ezingeni elifanele. Lezi zindlela ukukhiqiza nethonya elinamandla athile izinhlangano abasebenzi 'ukusunduza ukuqhubekisela phambili impumelelo lokukhiqiza, futhi babe isibonelo esihle kuwo namanye amalungu ethimba.

Promotion zomsebenzi ngokuvamile sisetshenziswa amacala ukuziphatha okuyisibonelo (namasevisi okuqasha). Isihloko bangase benze abasebenzi njengoba ngamunye kanye namathimba.

Isisusa izinyathelo: definition kanye essence

Promotion ngokuthi ezinye uhlobo lokuhlola omuhle Yokuziphatha noma imiphumela yomsebenzi isisebenzi ngumqashi, lomtshikatshika collective noma isimo. Isisusa izinyathelo ihlukaniswa ngesisekelo ngubani futhi lokho amasevisi abazitholayo.

Eqinisweni, ukuthuthukiswa zomsebenzi impumelelo kungaba imivuzo, amalungelo, izinzuzo, noma ukubonisana uthando esidlangalaleni ukubonga nodumo. Ngenxa izinyathelo ezinjalo anda isithunzi isisebenzi noma iqembu. Lena ukugcwaliseka isidingo ukuqashelwa, okuyinto esivela wonke umuntu. Umklomelo-isisebenzi azizwa ngimbonga ubuholi, futhi ukubaluleka yayo umphakathi kanye namabhizinisi.

Promotion umsebenzi uphefumulela abantu ukusebenza ngobuqotho imisebenzi yabo, uyala kubo benesifiso safinyelela ezintsha kule mkhakha, ukuba abe wusizo nakakhulu inkampani.

abasebenzi ezishukunyiswa kubaluleke kakhulu ukuze kube inkampani. Ngenxa Motifs yabo iqinile futhi bahlale elikhanyayo, zingabantu iyashelela futhi umsebenzi wekhwalithi ephezulu, ngenkuthalo futhi ukubuya eligcwele amathonya nginqobe ubunzima nezinkinga ezivukayo ngokushesha bafinyelele imigomo yabo.

Izinhlobo okukhuthaza umsebenzi: umvuzo wezinto ezibonakalayo

Phakathi zokuvulwa ephumelela kunazo ukuhlukanisa ezingokoqobo futhi angaphatheki.

imivuzo ezingokoqobo zihlanganisa isimiso izinyathelo ezihlose wukuqinisekisa intshisekelo yezimali yabasebenzi Imiphumela ezithile emsebenzini.

Lokhu kungaba:

  • Ukukhokhwa iphrimiyamu.
  • Wethule umuntu isipho esiyigugu.

Umklomelo ezicela abasebenzi ngaphezu inkokhelo, ngalokho eziye zathola imiphumela aphathekako umsebenzi wabo.

Amabhonasi njengoba umvuzo ngomsebenzi yokuba isetshenziswe ngokwentando uhlelo ezamukelwe ngu inkampani. Imibandela yokuthola futhi zibonisa inani izinkokhelo ku Isivumelwano esenziwe ngokuhlanganyela noma umsebenzi, isivumelwano, imithetho kamasipala kwenhlangano.

uhlelo Premium kwenza isisebenzi ukuthola isizumbulu semali kunalokho iholo esinqunyiwe. Nokho, kuyodingeka basebenze ngokuzikhandla, ngoba premium ikhokhwe yizinkomba impumelelo, waphakama kunamazulu kumanani esilinganiso.

Izici isicelo kohlelo ibhonasi

Umklomelo - zokuvulwa ezivamile sezimali ukuze uthole impumelelo emshikashikeni. Kuyinto esinamandla esasenza lo izisebenzi zale nkampani futhi ngokuvamile kuba nomphumela omuhle umkhiqizo kanye zabasebenzi kahle.

Ukuze umqashi, ukuthuthukiswa ibhonasi uhlelo ngokuyinhloko lisho ukukwazi ukuheha nokugcina ochwepheshe abaqeqeshiwe.

inkampani ngayinye ine uhlelo ayo ukubala nokukhokhwa kwezintela amaphrimiyamu ukuthi ihlangabezana nezidingo ngabanye zebhizinisi. Ukuthuthukiswa Its nokufaka uMnyango ezifanele kwenhlangano.

Amabhonasi kwenziwe ngokuhambisana nezimiso ezilandelayo:

  • Umklomelo kumele yabelwe isisebenzi ethize umnikelo othile ukuze imisebenzi yenkampani.
  • Promotion umsebenzi (umklomelo) akufanele zifakwe iholo. Kubalulekile ukuthi umsebenzi ukwazi ukuhlukanisa lezi izinkokhelo.
  • Icacisa usayizi amabhonasi kufanele abe ukulungisiswa kwezomnotho.
  • Premium kufanele kukhokhelwe ukugcwaliseka izimo ezithile noma ukufeza Okuqondiwe ethize.

Izimo futhi izinhlobo amabhonasi

Kukhona amabhonasi ukuthi akunakubangelwa ohlelweni lokukhokha, futhi lezo akunjalo zihlanganisa.

Okokuqala zikhonjwe isimo amabhonasi, noma sihlangene umsebenzi sivumelwano noma esinye isenzo normative endawo inkampani. Lolu hlobo yamaholo imali ekhokhele abasebenzi eziye zaphetha yi kusengaphambili ngenxa ukusebenza amabhonasi. Lona kanye iqiniso lokuthi ukuze kuzuzwe ukusebenza ecacisiwe ilungelo umsebenzi ukuthola umvuzo, kungenjalo (umphumela ayitholakalanga) ilungelo lokunikeza akukho.

Izinhlobo ukusebenza amabhonasi:

  1. Quantitative (igcwaliswe futhi yedlule okukhipha uhlelo izuzwe ngobuchwepheshe ezinengqondo ngesilinganiso okukhipha, yingcweti okuqhubekayo ukukhiqizwa isilinganiso, njll).
  2. Quality (izisebenzi ziyancipha izindleko, izinto ukulondolozwa, izinto zokusetshenziswa noma zokubasa, anda inani imikhiqizo ephezulu izinga, ezingeni lelisetulu kwamakhasimende).

Ngaphezu ukusebenza, inkampani ungafaka izimo ezimbalwa (izimfuneko), okuyinto ayadingeka inkokhelo amaphrimiyamu. Uma ukwephula ukugqugquzela umsebenzi ayikwazi uyasho noma lingakanani encishisiwe.

Uhlobo premium engeke wesibili amaholo uhlelo, kumele sikhokhwe kanye kuphela. Imivuzo oda umsebenzi kuyinto ukuhlolwa jikelele isisebenzi esithile ibhizinisi kuneminikelo ukuhlaziywa impumelelo. Lokho ngesisekelo sokubalwa owenzelwe sona yikhotho, kuba isinqumo unilateral umqashi.

Ngaphandle ngezigaba ngenhla, kukhona ukwehlukana amaphrimiyamu ku amaqembu amaningana:

  • Periodic (nyangazonke, ngonyangantathu, yonyaka).
  • amacala one-off lempumelelo ngulenchubo ukukhiqizwa (ngokuthela ephakemeyo, ngokuba ekuqalisweni ngempumelelo imisebenzi esiphuthumayo noma kubalulekile ukusebenza ezithembekile nemisebenzi umsebenzi iminyaka eminingi).
  • Kunikezelwa ezinye izenzakalo ayihlobene ne inqubo ukukhiqizwa (amaholide, imigubho noma abasebenzi enkampanini, umhlalaphansi umsebenzi).

abasebenzi umvuzo angaphatheki

Kanye izinhlobo impahla evuza, amabhizinisi amaningi abakhuthalele usebenzisa isikhuthazo zokuziphatha zomsebenzi. Ngu lolu hlobo ukushukuma zihlanganisa izinyathelo ezihlukahlukene ukwamukelwa yezenhlalakahle noma ulahle okuhloswe ngazo ukwanda noma ukwehla isithunzi isisebenzi esithile.

Ukuthi izinyathelo ezinjalo babe umphathi ngempumelelo kumele kuhambisane nemibandela elandelayo:

  • Ukuletha ulwazi abasebenzi ngobujamo kanye nesimo yamaholo zokuziphatha.
  • Nakekela ukusetshenziswa kabanzi ezihlukahlukene yamaholo, ngoba kunomthelela ukuthuthukiswa isinyathelo okudala ngokuhlanganyela.
  • Hlanganisa amasu yamaholo zokuziphatha kanye nendlela yokukhuthaza impahla, ukuhlinzekela ukubambisana kwazo kanye nokuthuthukiswa ngokuqhubekayo, ikhumbula izinselele ezintsha, izinguquko okuqukethwe, inhlangano noma izimo zokusebenza.
  • Nakekela a ukusabalalisa ulwazi olubanzi oluhlukahlukene e iqembu ngoba icala wesikhuthazo zokuziphatha ngamunye.
  • Hlela esimweni zemikhosi, oyothatha beka kokwethula imiklomelo kanye recognitions.

  • Qinisekisa Ukwenza isikhuthazo zokuziphatha. Kumelwe kwenziwe ngokushesha emva impumelelo.
  • Ukuthuthukiswa izinhlobo ngcono nemihlomulo, kanye ukuhlinzekela ukufakwa umthwalo esiqinile zokuziphatha ngayinye yesisebenzi ibhizinisi lapho njengoba esethembise umshado.
  • Ukuze enze ukusebenza analysis ukusetshenziswa nemihlomulo.
  • Qinisekisa ukuthi nezibonelelo zokuziphatha emsebenzini isicelo ngendlela ehlelekile futhi uma kuhlangatshezwana nazo imithetho yamarekhodi umsebenzi ezifanele abasebenzi.

Inqubo isicelo yamaholo nemivuzo

Kufanele kuqashelwe ukuthi ukusetshenziswa yamaholo impahla buyafaneleka uma abasebenzi yenkampani banesidingo ukuhlangabezana nezidingo eziyisisekelo (baphoqeleka ukuba ukudla okungenamsoco, bahlala endlini eliphansi induduzo, engaqiniseki mayelana "ikusasa").

Uma kwenzeka lokuhlangana lezi zidingo, bavame ukuthola nezinye nendlela yokukhuthaza, ngaphandle impahla. abasebenzi okunjalo unesithakazelo izinhlobo zokuziphatha yamaholo umsebenzi, njengoba bayakwazi ukwenza kusebenze kokuvusayo enamandla ezindlini esinye isinyathelo.

Inzalo ka-umqashi abasebenzi bayazi nabanentshisekelo licacile: imiphumela umsebenzi wabo bayanda ukuze ingaphezu bathethelele kwemali esetshenziswe ukushukuma yabo.

Indlela ephumelela kakhulu ukwandisa kutibophetela kwetisebenti enqubeni zabasebenzi kanye nokuqinisekisa ukwethembeka kwabo enhlanganweni iba uhlelo hybrid lapho ihlanganisa pay premium kanye nekwenyusa imvelo angaphatheki. Kungenzeka okunye esikhundleni ingxenye yomholo noma izinzuzo nezenhlalo zamanje nazo zinikeza izinzuzo ezengeziwe (ejimini yenkampani, indawo yokubhukuda, ulimi izifundo).

Yini enquma ukuphumelela nokugqugquzela angaphatheki

Kukhona ezinye izinhlobo imivuzo angaphatheki ngezinye izikhathi ukwandisa "elwa umoya" abasebenzi futhi abenzele icala enamandla kakhulu ugqozi:

  • ezinkampani ukuqeqeshwa uhlelo. Lokhu kuyiqiniso Wabasaqalayo wokuvelela kanye entsha, imisebenzi eminingi phambi kwakhe inhloko, ethulwa ngokombono ukuthola isipiliyoni entsha futhi ubuyise uhlu impumelelo yomuntu siqu.
  • Ukunqunywa sokunconywa umphakathi; ukudunyiswa, imiklomelo, nodumo roll nabasebenzi ifilimu phambili ekukhulumeni kwabezindaba, ukufakwa ifulegi ideskithophu.

Vuza njengoba isandiso isikhala siqu (ukwehlukana iKhabhinethi, kwetafula elikhulu).

  • A level entsha, futhi ukwethenjwa kubonakala isimemo sokuya emihlanganweni, izingqungquthela, izingqungquthela futhi izinkulumo.
  • induduzo engeziwe (akunika ikhompyutha ezibizayo, zasehhovisi, ukufakwa air conditioning emnyangweni).
  • Kunwetshwa uhlu izinzuzo. abaqashi abaningi izivumelwano nabalingani, ukuhlinzeka i-exchange of nemisebenti kanye netimphahla. Kulokhu, baphathana bonke abahlanganyeli angabacwasi ezishibhile.

Lena kuphela uhlu encane izindlela kungenzeka zishukumise. It kungenziwa kulekelelwa yinhloko, ukutadisha izidingo nezifiso abangaphansi.

Indlela ukusebenzisa uhlelo yamaholo

Noma yimuphi umklomelo, umklomelo noma izindlela angaphatheki ukugqugquzela kumele usetshenziswe ngemva ngamunye impumelelo umsebenzi zabasebenzi kuzuzisa kakhulu ukuba nemibuthano.

Umphathi Akumelwe uvumele ukwesulwa noma kunqanda ukukhuthazwa. lingakanani noma isikali Kufanele zingancishiswa. Ngokuvamile, izisebenzi, ukuqaphela ezinkampanini ezivele ohlelweni nogqozi, obakhathalelayo iwukuhlale okusezingeni eliphezulu zabasebenzi isiyalo. Amaphromoshini isikhathi ayilibalanga zalungisa noma wesulwa, kungaholela ekulahlekelweni isifiso sokusebenza, ukukhungatheka, ngenxa yalokho, ukuze ukwehla izinga lemiphumela kanye nobungako.

Umphumela ofanayo has kwakha isimiso esiyinkimbinkimbi kakhulu imivuzo, ukuhlinzeka sokufinyelelwa izibalo eqolo. Usayizi abekutshala futhi isicelo sabo kumele yakhelwe hhayi nje ngobe kutawutfutfukisa eqinile kanye nabasebenzi isilinganiso. Ngaphansi kwezimo ezinjalo, abasebenzi kanye nekhono abangenamandla ukuze uphelelwe isifiso umsebenzi, uzizwa abamele aphansi stratum kwezenhlalo. Isixazululo kungenzeka ukuthuthukisa Ukuklonyeliswa uhlelo umahluko, esinikela izinhlobo ezihlukahlukene futhi izinhlobo imivuzo.

isiphetho

Umbandela wokukhuthaza Kungenzeka yini ngempela ukuba ucabangele ukubaluleka waso nezindlela ezihlukahlukene zokusisebenzisa. Ngakho, ngamunye abasebenzi kusobala inzuzo futhi kuzuze umsebenzi ngokwethembeka.

Mhlawumbe isimo ebaluleke kakhulu wokukhuthaza okokusebenza lingakanani. I-premium ubuncane, okungadingi ube izindlela zokuthuthukisa isithunzi isisebenzi akuthathwa njengabezizwe kuye umvuzo Iyafaneleka umzamo owengeziwe. Nokukhokhwa kwezintela amabhonasi ukushukumisa abasebenzi ivumela ekugcwalisekeni kwesikhathi esizayo kuphela uma siya kakhulu kwandisa izinga omholo wazo. Kulesi ndlela, wonke amalungu band kuyacaca ukuthi uma ukusebenza kahle, ungakwazi ukuthola ngokufaneleyo, kodwa uma ukwenza okungenani ezidingekayo, futhi imali ngeke kufaneleke.

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