Distribution - siyini lesi sibalo?

Distribution - kuyini? Lokhu rate ukwanda kwezingodo izimpahla noma amasevisi endaweni ethile, noma ikhumbula kusiteshi sokusabalalisa. izinhlobo ezimbili eziyinhloko yokusabalalisa bungabonakala: olinganiselayo futhi anda (ambalwa). Uma uke ukuza umkhiqizi emakethe kuqhame, kukhona izinkampani ezikhiqiza izimpahla, ukubeka imibandela yakho, manje endaweni yokuqala emakethe umthengi. Indawo yezitolo futhi lula iya ngokubaluleka kakhulu. Lokho kubanika, kubonakala enanini umkhiqizo.

Futhi ukusatshalaliswa anda kwesamba

Ezinesisindo, noma izinga, ukusatshalaliswa - lokho kuyinto na? Lokhu inkomba ikhombisa isabelo yokuthengisa umkhiqizo isigaba esithile. Sokubalwa ukusatshalaliswa kwesamba ziyabhekelelwa kuphela labo Izitolo ukuthi okungenani oyedwa mkhiqizo LCY.

Ngokwezinombolo, noma ambalwa, ukusatshalaliswa - kuyinto inkomba iphesenti yokuthengisa Izitolo, okumelelwe okungenani oyedwa imikhiqizo UCC.

ukuthuthukiswa yokusabalalisa

Kuze kube manje, ukubaluleka ekhethekile indawo lapho umkhiqizo othile uvezwa. Ngemva yonke imikhiqizo isigaba esisodwa basuke kucishe, futhi izindleko zabo futhi emaphaketheni. Akumelwe sikhohlwe ukuthi ngaphandle ukusatshalaliswa umthengi ngeke uthole izimpahla ngokomzimba. Kulokhu, uma kungalungile, izimpahla bayothenga abantu abaningi esingaphansi uma ilungile.

Distribution kwezimpahla kuyadingeka ukuze kuqinisekiswe ukuthi imikhiqizo wawusuka umkhiqizi kumthengi ekupheleni. Njengomthetho, le njongo iziteshi marketing: ezokuthutha, Logistics, Warehousing futhi edayiswayo okudayisa. uhamba Okungalindelekile kulesigaba kungase kube nomthelela intuthuko okuphawulekayo yokuthengisa.

umkhiqizo ukuma

Izinkampani eziningi ukuze ufake ezinkulu ezinkulu, ukulungele ukudayisa imikhiqizo yabo cishe at ukulahlekelwa. Sibambisane nabagcini izitolo ezifana kudinga ukuma kwabo, okungukuthi, ke eyenziwa ukusatshalaliswa ngokomzimba. Kuyini futhi kuncike kanjani ku ukuma? Kuphi kanjani izimpahla izothunyelwa incike siyoba yini izinga lokusabalalisa ngokomzimba. Lokho kuyinto: abakhethayo, olunzulu futhi okukhethekile. Ngokwesibonelo, abameleli izinkampani kanye okuqinile fashion brand ziyadingeka ukuqinisekisa ukuthi imikhiqizo zabo brand hhayi ezimakethe noma eziyinxanxathela, ehlanganisa emadokodweni amancane, njengoba kuthinta isikhundla sha.

ukumaketha lokuhweba

Le ndlela yokuthengisa, njengoba ukumaketha lokuhweba ingafinyelela isivinini kakhulu. Kodwa ukusatshalaliswa enjalo (okuyinto zokumaketha, siye sabona kakade) usesikhundleni esikhethekile ezingqondweni abathengi. Ngakolunye uhlangothi, abantu abaningi nale isikhundla abakwazi ukuthenga imikhiqizo bathengisa kuphela ngokusebenzisa ekhethiwe yokusabalalisa uhlelo ezitolo okudayisa. Kodwa, noma kunjalo, ukulahleka kwale ngxenye izethameli eziqondiwe incephezeliswa edonsa amakhasimende ezengeziwe, okuyinto, sibonga le ndlela yokusabalalisa bayakwati yini kuhlela lonke isethulo ukukhuthaza umkhiqizo.

Kufanele kuqashelwe ukuthi kucocisana ungaphakathi isimiso akakuvumeli umphakathi hhayi kuphela iRussia kuphela kodwa cishe kuwo wonke amazwe emhlabeni. Kukholakala ukuthi abaxhumanisi uthole emoyeni, futhi ngenxa yalaba ekugcineni ukubaluleka kwalolu izimpahla izikhathi eziningana ephakeme kunaleyo imali yokuthengisa.