Isuphamakethe "Magnet": lobuya abasebenzi kanye namakhasimende

Omunye amaningi amanethiwekhi okudayisa kuleli zwe - "Magnet" - bakhipha ukudla ezitolo ze-non-ukudla "endlini" format. Inethiwekhi ingenye yezindawo aholayo phakathi abathengisi global nge ofeleba esindayo futhi iqashe. "Magnet", lobuya abasebenzi kanye namakhasimende okuyinto kuyadida kakhulu, kunezinzuzo eziningi kanye nebubi eziningi. Hlobo luni umbono sesakhiwe evela kumakhasimende abavamile nabasebenzi mayelana kuhleloxhumano lwedatha ezitolo? Ngalolu futhi eziningi nezinye izihloko esihlokweni.

Indlela Bonke baqala?

Umsebenzi JSC "Tander", "Magnit" inkampani ukuphathwa inethiwekhi, olwenziwa kusukela ngo-1994, khona-ke ngaphansi kobuholi Sergeya Galitskogo inhlangano eyenziwa yasendlini wholesale nemikhiqizo yokuhlanza, izimonyo futhi ikhule ibe omunye abasabalalisi ngobukhulu Russian. izitolo self-service avuleka 1998, kuqala Krasnodar, lapho manje endlunkulu inhlangano. Vele unyaka owodwa inkampani uthathé ukuma okuholela eningizimu yeRussia futhi ekuqaleni ukukhuthazwa kwezinye izifunda. Ngo-2000, umsebenzi ibhizinisi okudayisa kwaba ihlelwe kabusha, izitolo wathutha e discounter format ngaphansi brand olulodwa "Magnit".

Ekuqaleni kuka-2006, i-OJSC "Magnit" kwaba ihlelwe kabusha ibe inkampani ephethe izinkampani wahlanganyela ukuhweba iimfesi ngaphansi "Magnit", lobuya abasebenzi mayelana nokuthi iziphi izinhlelo ngaleso sikhathi yaba mihle kakhulu. Waba yini umphumela wesibindi ukuthuthukiswa ngokushesha inethiwekhi okudayisa waqala ezitolo neshumi nanhlanu ngonyaka ka-2006, kodwa-ke emva ucwaningo ambalwa ngefomethi kwanqunywa ukuba uqale ukwakhiwa Hypermarkets. 24 Hypermarkets, 636 "ekhaya" izitolo avuleka 2007-2009. Eminyakeni eyalandela, inethiwekhi uye lakhula ngokushesha. Ngokwesibonelo, ngo-2011 wavula kuka 1,000 ezitolo, ezingaphezu kuka-200 izimonyo izitolo kanye Hypermarkets 40.

Namuhla inethiwekhi ungumholi emakethe eRussia ngenani izakhiwo okudayisa, ise-2180 Settlement: 8581 esitolo format "ekhaya" kanye 196 Hypermarkets, 1,239 izimonyo izitolo kanye 104 amaphuzu ngaphansi kwegama lomkhiqizo "Magnit Umkhaya" (idatha banikwa ekuqaleni 2015).

okunezinhlobonhlobo

"Magnet" - inethiwekhi igxile izivakashi nge lengenako ezahlukene ngakho inikeza ezine format ezitolo: umkhaya, hypermarket, "ekhaya" izimonyo esitolo. Ezitolo futhi Hypermarkets emelelwa ezixube imikhiqizo, ehlanganisa umthengi nezezimboni imikhiqizo ethengisiwe wonke umndeni. Ububanzi ikhethwa ukuze, ngaphandle kokulahlekelwa isikhathi esiningi, ngokwesilinganiso, isigamu sehora, umthengi angase ukuthola zonke izinto ezidingekayo isidingo nsuku zonke: .. Ukudla, imikhiqizo kwenhlanzeko, amakhemikhali yasendlini, etc. Ngokwe okuthandwa oguqukayo kanye nezidingo zamakhasimende e inethiwekhi inikeza ukuthuthukiswa okuqhubekayo ububanzi kwezimpahla namasevisi.

Ngokusho abathengi abaningi maqondana inethiwekhi ezitolo "Magnit", ukubuyekezwa abasebenzi zahlukahlukene kakhulu. Ezinye amakhasimende ukuthi izitolo kunethiwekhi ngempela anhlobonhlobo, futhi ngezinye izikhathi ungathola umkhiqizo ayitholakali amanye amabhizinisi zokuhweba. Abanye bakholelwa ukuthi ububanzi kwezimpahla lilinganiselwe futhi uqaphele ikhwalithi embi imikhiqizo okonakalayo. Phakathi naleso sikhathi, ngokusebenzisa inethiwekhi ithengiswe angaphezu kuka-600 imikhiqizo ilebula eyimfihlo. Ukuze uthuthukise ezahlukene imikhiqizo ephuma kabili isiqediwe futhi ukudla ngomumo ngo inethiwekhi babe ukucubungula yabo isitshalo.

inqubomgomo zamanani

uchungechunge nokudayisa "Magnit" ihlose ukukhuthaza inhlalakahle amakhasimende ayo, ngakho kufanele banikele imikhiqizo izinga kuphela engambi eqolo. Izethameli eziqondiwe ka "lula ezitolo" amakhasimende amazwe emali lengenako lesemkhatsini, okwenza inkampani endleleni intengo ukusikeka. Indlela ayiphethe ukulondoloza amanani ezifanele? Hlela ukukhiqizwa kwemikhiqizo kophawu zabo "Magnit" inikeza abakhiqizi khona esitebeleni yokuthengisa wesiteshi esanele umthamo ukusetshenziswa. Lokhu kunciphisa tindleko umkhiqizo, umenzi esingalethi nezindleko ukukhangisa, abasabalalisi nabadayisi amasevisi. ekufezeni Ngakho nokuncipha amanani kwezimpahla, imikhiqizo efanayo encintisana. amanani ezifanele kanye anhlobonhlobo ihlanganisa Ihayiphamakethe "Magnit", lobuya abasebenzi kanye namakhasimende mayelana nokuthi iziphi izinhlelo ukhulume ukuthandwa esitolo futhi inzuzo inqubomgomo zamanani.

Umthengi izibuyekezo Hypermarkets "Magnit"

Phakathi kwinethiwekhi nezitolo ezinkulu "Magnet" usesikhundleni phakathi ngekhwalithi kanye nentengo ezingeni. Kuyo uzothola izibiliboco, kodwa ungakwazi ukuthenga imikhiqizo elivamile ukusetshenziswa nsuku zonke futhi ngesikhathi esifanayo ulondoloze kakhulu. amanani ezifanele ngezansi isilinganiso emakethe - a chain iimfesi "Magnit". Impendulo evela abasebenzi kanye namakhasimende ngakho kuqhakambisa eziningi ngobuhle nangobubi bawo.

"Magnet-Muhle"

Ukuthuthukiswa izinto ezingewona ukudla ifika waqala ngo-2010. elisha lephrojekthi format esitolo "Magnet-Izimonyo", lobuya abasebenzi amaklayenti okuyinto ngokuvamile omuhle, waqaphela kakhulu ngempumelelo. Umsebenzi omusha u funa, namuhla wavula ezingaphezu kwenkulungwane ezitolo ngalesi sakhiwo.

Ububanzi "Magnit" anhlobonhlobo izimonyo ukunakekelwa, mass-emakethe amakha, ukunakekelwa siqu kanye nemikhiqizo yasendlini. Izimonyo emelelwa lemikhiqizo ezifana "Onxiwankulu," "Art-wenze-up", "Artdeko", "Inkaba", "L'Oreal", "Maksfaktor", "Meybilin", "Ninnel", "Vivien Sabot", "Lumen" "Rimel" nabanye. Zonke izitolo lokhu format abe ezivamile, okulula umthengi isakhiwo: izimonyo, amakha, amakhemikhali yasendlini, etc. ethulwa eminyangweni eyehlukene Racks esikhulu ...

Esitendeni ahlukene eduze kwendawo yokungena a amaphosta esitolo nge ukukhushulwa, imikhiqizo ehlisiwe: izimonyo, amakhemikhali yasendlini, imikhiqizo kwenhlanzeko. Njengomthetho, consultant yokuthengisa ukumemezela izimpahla ezidayiswa isitokwe izaphulelo kanye nezipho, kunika amapheshana.

Izibuyekezo Ikhasimende "Magnit-Kosmetik"

Njalo umthengisi has izimfanelo zayo siqu kanye nobuthakathaka ukuthi uqaphela amakhasimende kuqala, bese, kanye nezisebenzi kwenhlangano. "Magnet-Izimonyo" kwaba okufanayo. Ushiya ngasemuva okuvelayo ngokuvamile omuhle, ngokuhlathulula ukusebenza kwawo kuphezulu ikakhulukazi emadolobheni amancane lapho kukhona okuncane noma izimonyo ezitolo ezikhethekile. Abathengi ikakhulukazi kuqashelwe phakathi ezicini ezinhle:

• amanani enengqondo nezigaba ezithile izimpahla, amanani aphansi ukwedlula kwamanye ezitolo ezikhethekile;
• ibanga ehloniphekile lokunakekela izimonyo, yasendlini chemical izimpahla zasendlini izimpahla;
• ukutholakala kwezimpahla uphawu;
• amaphromoshini okuthakazelisayo futhi izipesheli, isibonelo, isaphulelo yenyanga 15%, okuvumela kahle ukulondoloza lapho uthenga izimpahla zasendlini kanye nemikhiqizo kwenhlanzeko.
• Onogada kungekho eziwuhlupho ukuziphatha obucayi izisebenzi.

"Magnet-Izimonyo", lobuya abasebenzi amaklayenti okuyinto kuyadida kakhulu, futhi eziningi izici ezingezinhle. Phakathi bokwenza abasebenzisi ngokuvamile zihlukaniswa:

• margin okusezingeni eliphezulu ezigabeni ezithile izimpahla;
• okunezinhlobonhlobo futhi kuphekwe uhlobo ngokuvamile unmarketable izimonyo;
• imikhiqizo esiphelelwe yisikhathi;
• nabathengisi ukuhluleka, inkonzo abampofu;
• Ukungafani amanani amathegi intengo, futhi ehhovisi ibhokisi (ngenxa amaphutha amakhasimende ngokuvamile abenqaba ukuthenga);
• inani elilinganiselwe noma ukungabi khona uphenyo, ukungafuni nhlobo napkins, amadiski ukotini ukusetshenziswa ngabahloli.

"Magnet" -rabotodatel

Inethiwekhi ukuhweba "Magnet" - ingenye abaqashi ngobukhulu kuleli zwe, umholi emakethe in inani izindawo commercial. Ngokwesilinganiso, ngaphesheya inethiwekhi ezitolo abantu 10 million nsukuzonke. Lezi zinombolo giant sihleli izici inethiwekhi kanye nomsebenzi imininingwane. Akuwona wonke wesicelo asondele umsebenzi "Magnit". Impendulo evela abasebenzi ikakhulukazi omubi, ukuthi singasho sithi, futhi ingqikithi esitolo amaketanga "isifo" ngesimo kwezabasebenzi umsebenzi isimiso. umbono Negative mayelana nenkampani ishiywa abasebenzi ikakhulukazi yangaphambili "Magnit".

Inani labasebenzi we inethiwekhi lidlule kakade abantu abayizinkulungwane 260. Naphezu inani elikhulu Izibuyekezo ezingezinhle kusukela abasebenzi wabeka-off, "Magnit" lithole ngokuphindaphindiwe "Umqashi Yonyaka" isihloko. Eyayifunwa komthetho wezabasebenzi we yokuphepha, izimo zabasebenzi zifeziwe ukuphathwa inkampani. Umholo we kwenethiwekhi "amhlophe", eyenziwa zonke izimali ezibanjwayo kudingekile, abasebenzi ebekelwa yosizo lomphakathi has Isikhwama ayo impesheni. Le nkampani inikeza ezihlukahlukene "amabhonasi" ezifana amathikithi ezishibhile.

"Magnet", ukubuyekezwa zazo abasebenzi kufanele ifundwe ngaphambi idivayisi ukusebenza inethiwekhi, kudala yayo amathuba abasebenzi ekukhuleni umsebenzi. Ngokwengxenye enkulu ngokushesha enze umsebenzi, isibonelo, nengxenye ngemva konyaka ukuthi ube ngumphathi esitolo, unga emagatsheni asanda kuvulwa ngendlela efanele usaqala emakethe. Kungumsebenzi isisebenzi ngasinye ukuze imali efanele umsebenzi elihlobene ne imininingwane inethiwekhi okudayisa. Umsebenzi "Magnit" kuzodinga komfakisicelo umsebenzi, nezimo, nokukhuthala isinyathelo. Wayenesifiso Sokuvelela, non-umndeni, bakwazi ukujwayela oguqukayo nemibandela umuntu kuyoba lula yokwakha ama-career kule nkampani.

Uphenyo izisebenzi zale nkampani "Magnit"

Ngaphambi abaningi abafuna umsebenzi uphakamisa lo mbuzo: "?" "Ingabe kukufanele lokho lona ukuze axazulule ku" Magnet Ngena isimo inkampani ngempela kalula, izimfuneko ezeqile izicelo lizokhokhiswa. Kodwa ukuthatha isinqumo sokugcina, kufanele aqondwe ukuthi kumanethiwekhi kwezohwebo, kukhona ngokucacile zomsebenzi. Sebenza "Magnit", ukubuyekezwa zazo abasebenzi kufanele ufunde ababehlose efuna imisebenzi inethiwekhi it has eziningi izici. Iningi labantu ukushiya izibuyekezo mayelana nkampani, njengoba plus iphuzu "amhlophe" iholo, izinzuzo iphakethe futhi iphuzu amaphutha efanayo.

• Umsebenzi ngejubane wagan 'unwabu: ukwamukelwa kwezimpahla, isakhiwo, yokuhlanza, nsuku zonke ushintsho intengo amathegi, nge kwatheleka enkulu amakhasimende - imali, akukho amakhasimende - ukusatshalaliswa amapheshana, permutation, njll Ingabe fefenyeka ubuvila - ukubhekana ... A short ngomzuzu kwasemini kanye itiye kuphela ngezikhathi. Konke kufanele kwenziwe ngokushesha, ukubala ngokunembile imali, ngoba ukushoda ninciphise inkokhelo.
• abasebenzi yenkampani kungukuthi enikeziwe izikhundla ezifana umlawuli, cashier, unogada, ehlanzekile, Loader. Ngokuvamile, esitolo has a sikhala uMqondisi, ezimbili ezithengiswayo nawo umdayisi. Ngaphezu kwalokho, opharetha bathola, abasebenzi nokusabalalisa isikhungo kanye nezinye izifundiswa. inzuzo okuphezulu kanye nokuntuleka njalo kwabasebenzi kuholela yokuthi yonke indawo yokwenza umsebenzi uwela emahlombe umdayisi, umphathi izimpahla kanye nomqondisi. Ukulingisa Cashier ithwala esitolo yokuhlanza, athula kwezimpahla etholwe inethiwekhi "Magnit" Izimpahla.
• Izibuyekezo abasebenzi kubonise ukunganeliseki usuku yamahora angu-12 usebenza, okungezona elivamile ngokuqondene lwamabhuku, umkhiqizo ukubonisa kanye nokuntuleka izisebenzi. kwencika High isimiso ukusebenza isimo ukumisa, kodwa ngokujwayelekile iqasha 3/3 noma 2/2.
• A iholo elincane (ngoba umdayisi, njengoba umthetho, ama-ruble ayizigidi 15-16.), Inhlawulo, iphesenti eliphansi ethengisa siqu.
• Ngenxa ukulahlekelwa njalo, ukungabi kabusha ikhokhelwa kancane kuphela. Isitolo ukulahlekelwa ukunciphisa kwabasebenzi incike nomholo. Inani kwabasebenzi yeyeme ema-aweni wasebenza futhi okuza abelwa bonke abasebenzi, kodwa kabusha kabili lemali uye ingakhokhwa inkampani "Magnit".

Impendulo evela abasebenzi (eMoscow) zibonisa izici eziningi ezinhle inethiwekhi, okuyinto ngokuvamile libhekene ukuncika izinga ukuphathwa. Imiholo, amahora, ukusebenza zabasebenzi ngegalelo, isimo sezulu ithimba buvezwa ezingeni bomsebenzi kanye siqu izimfanelo abaholi (umphathi esitolo, abaqondisi, abasebenzi ehhovisi). Uma ochwepheshe ukufunda nokubhala, bakwazile ukusebenza kahle ndawonye, ngokucacile ulandele imiyalelo lenkampani ke okukhiphayo uzothola esitolo yimpumelelo, lapho kumnandi kanye namakhasimende, kanye nabasebenzi.

Izimpendulo ezivela kwetisebenti "Magnet-Muhle"

Ngokusebenzisa eminingi ezitolo ze-non-ukudla "Magnet" ziyasetshenziswa imikhiqizo ukunakekelwa yezimonyo, mass-emakethe, kwamakha, imikhiqizo kwenhlanzeko imikhiqizo yasendlini. Ngokucacile umsebenzi "Magnet-Izimonyo", lobuya abasebenzi okuyinto zahlukahlukene kakhulu, esondelene kakhulu ngokulandela umsebenzi inethiwekhi ukudla esitolo. Labor Day kanye amahora 12 ngezinyawo zami ku-isigqi esasizosheshisa, reception unomphela futhi ukubonisa kwezimpahla, umsebenzi ngemuva counter. Abadayisi usebenze njengomahluleli umgqugquzeli, onogada, nabalindisango, izinto zokuhlanza (ngezinye izikhathi ukuqasha ngezindleko zabo, njengoba kunjalo izitolo emadolobheni amakhulu, ezifana inethiwekhi "Magnit", Ekaterinburg).

Izibuyekezo abasebenzi ophoqelelwe sinake eziningi izinzuzo nezingozi usebenza esitolo izimonyo "Magnet".

• Okuhle izinzuzo iphakethe nenkokhelo esitebeleni.
• Ceiling amaholo, kungakhathaliseki yokuthengisa amavolumu (interview ngokuvamile isithembiso yokukhokha ngaphezulu), ukusweleka njalo. Isheduli Irregular nokushoda kwabasebenzi.
• Azikho izaphulelo abasebenzi babo.
• Recruitment wenziwa ezingaphezu kuka edingekayo. Washaya intern noma elinde kuvulwa esitolo entsha, noma ukuya emsebenzini kwelinye idolobha noma sichithiwe.
• ukweba njalo amakhasimende, okuyinto okunzima kakhulu ukuyeka, ngoba "Magnit" kungukuthi enikeziwe amakhamera kanye nabaqaphi.
• Njalo pereraskroi izinguquko emashalofini, athula kwezimpahla, kungakhathaliseki isisindo sayo, ukubeka phansi zokuhweba. Zonke baphathe abahwebi, ikakhulukazi amantombazane, ngaphandle kosizo Movers, letingabalwa ezitolo Inkampani "Magnit".

Izibuyekezo abasebenzi (Petersburg) iyokwakhiwa imicabango yabantu zalabo abaye bashiya izikhundla zabo, sichithiwe ngenxa yezizathu ezihlukahlukene ayikwazanga ukusebenza inethiwekhi.

isiphetho

Phakathi ezitolo kwanoma iyiphi chain iimfesi has inzuzo futhi abafundi abaphumelela ngayo. Ngezindlela eziningi, impumelelo ukuhweba ibhizinisi incike ithimba ubunye nobuchwepheshe bale ukuphathwa. TC "Magnit", njenganoma iyiphi enye inhlangano, has ubuhle nobubi bayo.