Kuyini okudayisa: Inani, izici isimo samanje

Ngokuqinisekile ulizwile izwi enkulumweni yakhe "okudayisa". Ekuqaleni kwafika eside kusukela ukumaketha, kodwa namuhla kabanzi emikhakheni ehlukahlukene umsebenzi womuntu. Isikhathi esining impela isetshenziswa emikhakheni commercial futhi yasebhange. Bewazi yini ukuthi okudayisa? Uma kungenjalo, khona-ke lesi sihloko sizokusiza uqonde lo mqondo.

Igama lenhlangano: Inani

Ngaphambi siyaqonda ukusetshenziswa kakamuva kwaleligama, kufanele uthole ukuthi ivelaphi. Kanjani futhi yini igama elithi "okudayisa"? Saba nenkulumo yethu kusukela ngolimi lwesiNgisi kanye nezwi ehunyushwa ngokuthi njengoba "izibonelo ezisemqoka ukuze asekele". Kunengqondo, akuhlangene ne ukuhweba. Kodwa lokhu akulona icala.

Market - yingxenye ebalulekile emnothweni yiliphi izwe, futhi izingxenye zalo ebalulekile - ukudayiswa kanye ukuthengwa kwezimpahla. Ngesikhathi esifanayo bangakwazi ukuba lusebenze ngezindlela ezimbili: lwezeMpilo Usizo. Esimweni sokuqala, njengoba umthetho, sikhuluma Usuqhubekile Lesisemkhatsini kuhanjiswa kwemphahla abakhiqizi kubathengi, okuyinto ephazamisa umlamuleli. Ngo ukudayiswa lesibili senziwa ngqo ikhasimende sekupheleni.

"Nokudayisa" libhekisela ukuhweba iimfesi, okuyinto efana ivolumu wholesale. Lokho, nabathengisi elithenga izimpahla ngobuningi kusuka abakhiqizi futhi lithengise it kumakhasimende esilinganayo. Umlando uyaziphinda (njengoba futhi badayise kakhulu), futhi kungani le nqubo ibizwa ngokuthi "bakubeke ngenye indlela" noma okudayisa.

okudayisa ikakhulukazi

Siye sathola ukuthi okudayisa ezinjalo. Lokhu ukuthengiswa kwezimpahla kuya ikhasimende sekupheleni. It Kwenziwa nokusetshenziswa esiyisibopho izakhi ezifana yemali bese uhlole ukuhambisana nemithetho kanye "uMthetho Wokuvikelwa Kwamalungelo Abathengi. Kungenzeka ukuhlonza inombolo yezici isici kuphela okudayisa. Lezi zihlanganisa:

• ukutholakala - ukuthola isevisi noma ukuthenga umkhiqizo kungaba ubani;
• ezihlukahlukene okunezinhlobonhlobo - khona izinto eziningi kanye nemikhiqizo;
• Ngenxa yokuthi kwase kumiswe intengo.

Endaweni yokugcina kuwufanele ukuba ugxile ekhethekile, njengoba kuyintando ngesisekelo kwezomnotho kwezindawo zokuthenga. intengo uhlale ephakeme wholesale ukuhweba margin - umahluko phakathi yentengo kanye ukudayiswa. Lokhu value - imali eyinhloko umdayisi, nakuba hhayi oyedwa kuphela. Kuye ububanzi, ohlangothini singaba 25-30% (imikhiqizo ukuhweba), futhi bonke 200%, ngisho nangokwengeziwe (ukudayiswa izingubo, izimpahla okunethezeka). Ngakho-ke, ngisho izimo ukudayiswa nabathengisi ngokuvamile azisebenzi detriment yabo, kodwa abambalwa kuphela ukusika usayizi wekhasi Ukuhweba. Ngokuvamile, okudayisa - umsebenzi inzuzo kakhulu elikuvumela ukuba uthole, akukho atikhiciti.

Igama lenhlangano: nezakhiwo okudayisa

Ukukhuluma ngokuthi yini okudayisa, kufanele ishiwo Timiso kokusebenza yayo. Ukudayiswa kungase kwenziwe izindlela ezahlukene futhi ngaphansi kwezimo ezihluke:

• uqobo;
• ngocingo;
• nge-Internet;
• emgwaqeni;
• esitolo;
• ukuphuma endlini.

Nokho, njengoba umthetho, ukuhweba iimfesi kwenziwe imvelo esitolo. Kungase kube takhiwo ezilandelayo: esitolo, esitolo, Isaphulelo ezitolo, esitolo online, esitolo ekhaya noma kusofa. Ikakhulukazi lidumile abathengisi has okudayisa emgwaqweni. Kuyini lokhu? Lokhu izakhiwo bezentengiselwano, okuyinto zitholakala phansi izibuya izakhiwo. Sinenkosi zonke izimfanelo esitolo: amafasitela ezitolo, yemali kanye nomnyango yayo. Le fomethi okudayisa esivumelana kumakhasimende abahlala eduze nalapho, futhi zisekela nabathengisi.

Kubalulekile ukusho ukuthi epaki okudayisa, ngoba ukuzuza in ukuthandwa eminyakeni yamuva. Lokhu yezitolo format kwezomnotho, ehlanganisa elilodwa noma amabili phansi futhi etholakala ngokuvamile emhlabeni lot yokupaka. Eyokwakha izinhlelo ezifana zisebenzisa eziphansi design nobuchwepheshe elikuvumela ukusetha nezintela eziphansi. Lokhu kwenza amapaki okudayisa ezithakazelisayo futhi lidumile abathengisi kanye abathengi ukuthi ubani ongathenga izimpahla ngamanani eshibhile.

nokudayisa namuhla

Emhlabeni jikelele, ivolumu okudayisa namuhla ifinyelela isigidintathu eziyishumi zamaRandi. share waseRussia emakethe izwe imayelana ezimbili amaphesenti, kuyilapho ekukhuleni kwayo yonyaka siyenzeka. Nokwanda inhlalakahle izakhamuzi zabo liye landa kule minyaka embalwa edlule, amandla wokuthenga (cishe ngo-10%). Namuhla, izwe lethu endaweni yesishiyagalombili ngokuya emakethe okudayisa, okuyinto akukubi ngaso sonke.

Elikhulu kunawo wonke amaketanga okudayisa eRussia kukhona X5 nokudayisa, "Magnet" futhi "Auchan". Umholi global yayingase ibizwe ngokuthi inkampani retailing American "Wal-Mart". inzuzo yayo namuhla abakha ezingaphezu kwezigidi eziyizinkulungwane ezingu-400. Dollars.

isiphetho

Kulesi sihloko sabuka lokho okudayisa, yiziphi izibaluli ezidingekayo kanye nezici. Uyazi, yiziphi ifomethi okudayisa, nokuthi kukhona amasha kulo mkhakha namuhla. Ngaphezu kwalokho, siye wathinta phezu isimo samanje iimfesi ezimakethe zomhlaba, futhi ukwazi indawo ezweni lethu umthamo yayo ngokuphelele. Sithemba ulwazi kwaba ngawe ezithakazelisayo futhi ewusizo.