Marketer. Izibophezelo ulwazi oludingekile

Imisebenzi marketer ezinci- inkampani ethize lapho usebenza. Enye inkampani ngonanzelelo yemakethe kanye nokuncintisana, ngakolunye kugcizelelwa izinga ukukhangisa kumphakathi wonkana, eyesithathu - ukuthuthukisa kanye nokuseka brand njengoba isithombe yenkampani. Ngakho-ke, izimo kanye nezimiso wokusebenza kwebhizinisi ngalinye ihlukile. Ngokuvamile, wemfanelo marketer ukuqinisekisa ukusebenza kahle kakhulu ibhizinisi, okwandayo yokuthengisa yayo by izinqumo ukumaketha nezenzo. Ngakho, marketer - onguchwepheshe, obhekene ukuqashelwa brand.

Yiqiniso, amabhizinisi amakhulu, kukhona yonke iminyango ukumaketha kanye nokukhangisa, kanye nabanye ukwahlukana yokusebenza.

Okuhle yokuma "ukumaketha" kuyinto zokuthuthukisa umsebenzi ukuze umqondisi marketing noma imenenja yenkampani phezulu. Ukushintsha Ububanzi bemisebenzi senzeka kalula, njengoba uchwepheshe abanolwazi kumele baqonde kuzo zonke izindawo ukuze inkampani.

Ulwazi isofthiwe zesimanje ehhovisi, okungenani theory ukumaketha base okuhle, ikhono ikhipha futhi ngokucacile ukuthuthukisa umqondo ukukhangisa, ukuziphatha ucwaningo emakethe, ulwazi Psychology eziyisisekelo, kwabantu, umthetho, ukucabanga kohlaziyo, nenobuchule, logic, idatha kakhulu zokuxhumana, ukuzinza ngokomzwelo, engumkhulumeli ochwepheshile, ulwazi ngesikhathi okungenani eyodwa olunye ulimi ezingeni eliphezulu - lokhu kuyinto uhlu akuphelele izimfuneko ukuthi phezu umsebenzi kumelwe kuvumelane marketer ezinhle.

Izibopho marketer ziyahlukahluka kakhulu kuye isiqondiso nezinto ezazibaluleke inkampani. Kungenzeka ucwaningo amathuba emakethe ukuthuthukisa imikhiqizo, kanye nokuhlaziywa emakethe umthengi, futhi kufunwe ukubikezela kanye supply ukuzinza, kanye nokukhangisa imikhankaso, imicimbi kanye nemisebenzi, kanye kumiswa uhla umkhiqizo kanye namanani entengo, futhi iqondise umsebenzi abangaphansi (ukukhangisa ejenti, copywriters, abaklami), kanye nokunye.

marketer Inthanethi

Izibopho internet marketer - okungukuthi, okokuqala kunakho konke, ukukhangisa kanye emakethe ucwaningo, ulwazi ngomkhiqizo lenkampani, ukuphathwa yokuthengisa inethiwekhi. Njengoba i marketer internet waziphatha edonsa izivakashi ezingaphezu kuwebhusayithi yenkampani.

yemisebenzi yakhe ihlanganisa hhayi kuphela yifa ayisisekelo ukumaketha classical, kodwa futhi ulwazi theory ne practical zokuxhumana kanye nomklamo web-based nokulandelanisa nokumaketha ukuhlaziya ulwazi kusuka ku-intanethi, ukulungiselela yokukhangisa umbhalo, isiqubulo nesithombe, nokugcina amakhasimende base, nokukhulumisana njalo kanye nokubonisana abasebenzisi yenkampani isayithi.

Marketer umhlaziyi wahlanganyela kule ukuhlaziywa kanye esakhiweni emakethe, uqagula ukufunwa umkhiqizo, ukuhlolwa kwe-ukukhuthazwa bezikhali umkhiqizo omusha emakethe. Usizo lwabenza imisenenzi ukumaketha umhlaziyi kumele sihambisane izikhathi ukubamba izinguquko kancane emakethe ngendlela esifike ngesikhathi ukuthatha izinyathelo ukuze sithuthukise lo mkhiqizo, ukuqondiswa imakethe lingaqinisekile.

Ngezindlela eziningi, impumelelo yenkampani incike marketer kanjani okhokhelwayo. Imisebenzi umhlaziyi ukumaketha ezilandelayo: izimbangi yemakethe, emakethe jikelele for zokuqapha, ukutadisha kubhasikidi umthengi, ukulungiselela ukukhangisa imikhankaso, iqhaza ekwakheni uhla umkhiqizo kanye nabanye.

Omunye kakhulu kwafunwa futhi okubaluleke kakhulu, ubuchwepheshe ikhokhwe kakhulu emphakathini wanamuhla kuyinto umsebenzi wezandla-marketing. Izibopho: esaziwa ikhasimende base, ukuhlaziywa emakethe, yokusebenza ukuqeqeshwa kwabasebenzi, mathupha amakhasimende ezinkulu futhi njalo, ukutadisha zonke izifiso nezidingo zabo, ukuqeqeshwa of yokuthengisa nabasebenzi.

Yiqiniso, yonke inkampani, kukhona nezinye izici eziningi umsebenzi zokumaketha, zazo kuxoxwa eceleni kule interview futhi zichazwe inkontileka umsebenzi.