Ukudala ungubani lenkampani: inqubo kanye nezici

ungubani kwebhizinisi inkampani - ithuluzi esiqine ukukhuthazwa emakethe. Yena kumele kuhambisane nezidingo zomphakathi futhi ngokwengqondo abathengi, imibono yabo kanye amathemba. Ukudala ungubani yenkampani - inqubo eyinkimbinkimbi. Usikisela izixazululo yezinkinga eziningi zokudala futhi yenhlangano. Cabangela eminye kanjani ukudalwa izakhi ungubani yenkampani.

Ukuhlobana umbuzo

Namuhla, abaphathi eziningi nezinhlangano ezinkulu nezincane ziza esiphethweni sokuthi ngokudalwa sha kanye nesazisi yenkampani ingenye izindawo ezibalulekile zomsebenzi ukukhuthaza emakethe. Nokho, kumelwe siqonde ukuthi ukwenza izenzo ezidingekayo ekuqaleni imisebenzi yaso ngaphansi amandla zonke inhlangano. Inkinga yokungabi izinsiza ezanele. Ubunzima main kungukuqonda nomfanekiso waso, umqondo okuyinto ngesisekelo ungubani yenkampani. Uma inhlangano iqala ukusebenza ngaphandle kufanekisa yayo, kwakungase zibulale umfanekiso waso. Ukudala ungubani yenkampani nelogo kuzovumela izimbangi ukugqama uquqaba. Nokho, uma kungenzeka inhlangano anqunyelwe, kufanele usebenzise okungenani isethi ubuncane izingxenye. Phakathi kwabo, isibonelo, zingaletha isiqubulo, i-trade mark, eyenziwe umbala ethile.

design

Ukuthuthukiswa (ukudalwa), ubunikazi yenkampani wenziwa izigaba eziningana:

1. ucwaningo Marketing.
2. Ekwakhiweni ngemicondvo legcamile, okuyinto siyofezwa ngesitayela. It ngeke sibonakalise isithombe kufanele abunjwe izingqondo abathengi.
3. Design izici eziyinhloko.
4. Noma kunalokhu kuvikeleka kwezomthetho.

ucwaningo

Phakathi nesifundo bafeza iziqondiso kwenhlangano, imikhiqizo yayo, izimakethe kanye nezithameli. Ukudala ungubani yenkampani kuhambisana uhlaziyo mncintiswano kusho ka individualization, futhi izingxenye zazo ngabanye. Lokhu kuyadingeka ukuze ugweme ezinikezwa imibono yabanye, ngisho kwezinye imininingwane. Ngesikhathi sigaba zocwaningo ukumaketha kuba uyelulekwa ukuze afeze ekuhlaziyweni izindlela olubhalisiwe individualization.

isithombe

Ekupheleni esigabeni sokuqala washayelwa leli qiniso eliyisisekelo. NjengoFritz ashiwo ngenhla, kufanele luhambisane isithombe kwenhlangano. Ukudala ungubani yenkampani luhlose ukwakha umfanekiso othile. Ukucabanga ukuwamukela lo mqondo, kudingeka unqume ukuthi yini inhlangano uyobheka amakhasimende: olandelanayo noma yesimanje, zokudala, noma okuqinile, kumnandi noma sina, nokunye. Umqondo uwukuthi ukufanisa isithombe. Izindlela ekwakhiweni yayo ingasetshenziswa bahluke ngokuphelele, kodwa isitayela ezocatshangelwa yimpumelelo uma ithumba okushiwo inkampani, ifilosofi, uhlamvu, amagugu, injongo, ibonisa izimiso wokusebenza, isimo kanye nezinto eziza kuqala. Ngesikhathi esifanayo yonke yezingxenye esibonisa inhlangano kumele kube sobala kakhulu umthengi.

esibalulekile

Ukudala ungubani yenkampani aluhileli isimemezelo kwe-trade mark kulo imibono kwenhlangano. Inkinga individualization - ekuqinisekiseni izitatimende webhizinisi kwezomnotho eyenziwe kwezinye iziteshi ezokuxhumana. Lokhu, ikakhulukazi, ukuba ukukhangisa lavela emisakazweni nakumathelevishini, emaphephandabeni. Okwamanje, umkhuba ezifuywayo ukudalwa isitayela okuqinile inkampani ngokuvamile sehliselwe play evamile igama. Yiqiniso, abaklami abaningi babe izixazululo esimnandi yasekuqaleni. Nokho, ezimweni eziningi, ungavumeli ukuba adlulisele ulwazi oluthile, musa abangele izinhlangano ezifanele.

nezithameli

Ukudala ungubani yenkampani kuhilela ekwakhiweni imibono, eveza isithombe lenhlangano hhayi kuphela, kodwa futhi nezidingo zomphakathi. Kulokhu, kungcono ukugxila isilinganiso umthengi ezingeni. Ngo ukuthuthukiswa isitayela kufanele kugwenywe unpronounceable, yemagama izakhi eziyinkimbinkimbi. Isixazululo kumele kuhambisane nezidingo zenhlalo nezengqondo zabantu. Lokhu kuzosiza ukuthuthukisa umkhiqizo noma ukusevisa kusheshe.

izidingo ezisemqoka

Ukudala ungubani yenkampani idinga ngokuvumelana nemithetho ethile:

1. Banganhlanhlatsi lula. I-logo akufanele kube ezaqanjwa eziyinkimbinkimbi, kahle izingxenye efundekayo, inani elikhulu izingxenye. Kufanele ithathwe ngokushesha nangokunembile. Kule ndaba, igama lenkampani kufanele libe 4-7 izincwadi.
2. Ubunjalo. I-logo okufanele ivelele futhi original. Namuhla kukhona izitayela eziningi izitembu. Ngenxa yalokho, izithombe eziningi iyahlanganiswa nomunye. Ohlukile logo ungaboniswa kukhethwa ifonti yokuqala. Kungenzeka ukwengeza izingxenye, okubonisa ngenhloso umkhiqizo, ikakhulukazi inhlangano, isimo salo.
3. Associativity. I-logo kufanele kube ahehe futhi original hhayi kuphela. Uphawu kumele akha izinhlangano ezithile. Njengoba sihambisana nale awukwazi ukukwenza imikhiqizo ngokuphelele ezifanayo. Khumbula ukuthi i-trade mark ngokuyinhloko uphawu of fashion. Kumele kube khona usongo ezithile imfumbe okuyinto kuphakamisa inhlangano efanele umthengi.

sobuhle bayo

Uma udala isitayela ukubekela eceleni yimuphi amathuba okuqonda edidayo. Ngaphezu kwalokho, lokuhweba kufanele ubangele imizwelo eyakhayo kuphela. Kungaba azungezwe umumo weJiyomethri ukwandisa ukukhanga logo. Uma usebenzisa isikwele noma indilinga, izingxenye lapho zitholakala, kufanele kube egqamile futhi yasekuqaleni.

yizinhlobonhlobo

Kufanele kukhunjulwe ukuthi logo izosetshenziselwa izinjongo ezihlukahlukene. Ikakhulukazi, ukunyatheliswa amakhadi ibhizinisi, izincwajana, amafulegi. Konke lokhu amathuluzi yokukhangisa abe isikali ehlukene. Ngakho, logo kufanele ibe format ukuthi kungenziwa bazivumelanisa isinqumo esithile. Uphawu kumele kwenziwe ukuze kahle ukufunda kusuka abathwali ezahlukene. Ngokukhethekile kufanele kukhokhelwe Ngokuphambene nemibala. Zonke izingxenye logo kufanele ibonakale ku omnyama nomhlophe.

iphasiphothi ejwayelekile

Iqukethe yokusetshenziswa ofanele logo on abezindaba ezahlukene. amazinga iphasiphothi yase-lubaluleke enkulu ekwakhekeni imikhiqizo yokukhangisa, ngoba uthuthukisa ukwethulwa izimpawu ngaphandle ukuhlanekezela. Okuqukethwe imiyalelo kuzoncika umsebenzi PR-mkhankaso, umsebenzi wenhlangano. Njengomthetho, passport kufanele aqukethe:

1. Nokuphathelene umbala (RGB, CMYK, Pantone).
2. logo ngezabelo. Ngokuvamile, ibekwe ngaphakathi graticule imingcele isikali-ecacisa.
3. Amafonti.
4. Amazinga kanye nomklamo ezithile zokubhala olusemthethweni, izinto eziyizikhumbuzo, ingaphakathi, emaphaketheni nokunye.

Kungcono ukuchaza izici ukusetshenziswa logo. Ngokwesibonelo, kubalulekile ukuphawula ukuthi akuvumelekile ngiyibeke phezu isizinda non-iyunifomu, ukusebenzisa ezinye zezici zalo, noma ukwengeza izingxenye ezengeziwe. Passport kungaba kuvinjelwe kombhala wophawu. Ngu logo le project ifanelekile ukuze unamathisele incazelo izimpawu, izimpawu, inhlangano oyifunayo.