Ukuthengisa kwi-inthanethi noma ukuqala ibhizinisi eliphumelelayo

ukumaketha Good kwi-inthanethi - ke kungukuqala impumelelo ibhizinisi lakho. Kodwa kungani? Kungani Marketing, okwenziwa kwi-inthanethi ethandwa futhi ngempumelelo?

Uma ezijulile uthinte isihloko, into yokuqala ukuthi kufanele sinake - lena izilaleli abasebenzisi noma abathengi okungenzeka. Ngenxa ukuthuthukiswa kolwazi nobuchwepheshe, ukuvela nokuthuthukiswa kwe-Internet, ukusetshenziswa kabanzi kwi-Inthanethi ezimpilweni zethu, wakwazi 'ukudijithaza "futhi lula izidingo nezifiso abathengi, imvelo kanye izintandokazi lwezigaba kungenzeka yabo. Lokhu kwaholela eqinisweni owavula eziningi amathuba ukuhlaziya ukuziphatha izinkumbi zabantu.

Ngala idatha kwenziwa kube lula ukuthi uphathe izimakethe yokuthengisa. Nokho, ukuze akhulule imikhiqizo noma amasevisi abo obala abantu ngokwanele ukuba ukusizakala ngezansi eshiwo marketing amathuluzi ku-intanethi.

Namuhla, amathuluzi zibala injini for izicelo umsebenzisi oyifunayo, ukukhuthazwa zokuxhumana nabantu. Ngaphansi ngempumelelo yizikhangiso izinsiza zama-third party, bese usithumela uhlu.

Kungani ngempela injini kanye nokugqugquzela zokuxhumana ukudlala indima enkulu marketing ku-intanethi. Ake sixoxe ngezizathu ezimbili zalezi zindlela.

Ukusebenzisa ngokugcwele injini - nokwenza indawo ethize izicelo ezithile ezisemqoka. izicelo ezinjalo zingase zibe ephezulu imvamisa, maphakathi no-range nebhesi. imibuzo ukhiye ukukhuthazwa akhethiwe okusekelwe uhlobo izinzuzo bakwazi ukuletha. Kunemibuzo ukuthi kungaletha amakhulu ezinkulungwane amakhasimende ezingase zivele kusayithi lakho. Ngokuvamile, Lawa ngamazwi nge imvamisa eliphezulu izicelo. Ngesikhathi esifanayo, lezi zicelo kufanele mncintiswano eliphezulu kakhulu. Ukuze kuzuzwe umphumela okuhle indawo traffic ofiseleka kakhulu ukuze uthole la mazwi ekhasini lokuqala Ukukhishwa ngempumelelo. Nokho, lokhu kungase kungabi lula, futhi ngezinye izikhathi ngisho engenakwenzeka. Ngakho-ke, ngokuvamile kunenzuzo ukusebenzisa amazwi ngaphezulu nezicelo ezimbalwa, kodwa mncintiswano futhi kancane.

Awu balandela umsebenzi kohlaziyo kakade, esithinta ngqo ibhizinisi lakho. Izicelo kumele ngokukhethekile akhethiwe, ngokusekelwe hhayi kuphela udumo lwawo phakathi abasebenzisi Internet kanye nokuncintisana, kodwa futhi ngamandla ethengisa. Isibonelo ikhono ukuthengisa elisemqoka. Uthengisa deodorants. On isicelo "isiqedaphunga" Ungathola izigidi, kodwa ukuthenga into kungenzeka abuthe abayakungena ebhokisini lokusesha "ukuthenga isiqedaphunga!" Kodwa isicelo ezifana "ukuthenga isiqedaphunga eMoscow" futhi owenza kuphela ikhipha phandle labo basebenzisi nginesithakazelo uma esifundeni yokuthengisa Okubhekiselwe eMoscow.

Ngokusekelwe kulokhu okungenhla kuyacaca ukuthi ngempumelelo futhi enza izinto ezihlukahlukene, le ndlela marketing Inthanethi.

zokuxhumana kunemtselela ekunyusweni iwebhusayithi ukukhuthazwa izinjini. Futhi namuhla kusenzima kuyithuluzi eliphumelela kakhulu ekuheheni izivakashi hhayi kuphela kusayithi lakho, kodwa nakakhulu ukuze kwakhiwe brand amabhizinisi, ukuthuthukisa umkhiqizo ukuqwashisa yayo emakethe. Ukuxhumana nomphakathi enze kube nokwenzeka ukuba mathupha isikhalazo kumakhasimende angaba namandla ngisho nokuqhuba inkhulumomphendvulwano naye.

Ngakho kulesi sihloko thina ingamboziwe kahle ukuthi izinzuzo kungaletha ukumaketha abanekhono ku-intanethi.