Uphawu negama commercial: Ngokwesibonelo. ukuqokwa Commercial - kungcono ...

Ukuze uhlukanise ngokwabo kusukela izinkulungwane encintisana ukwenza lubonakale abathengi, amabhizinisi zisebenzisa izindlela eziningi. Omunye wabo kudalwa isiqu kwezohwebo.

Kuyini isiqu commercial

ukuqokwa Commercial - indlela ngezifiso inkampani lokuwina idumela endaweni ethile nge imikhiqizo noma amasevisi abo. kube isiqu esinjalo livikeleke umthetho, kodwa kancane futhi ibonisa ngokunembile izici zako ezisemqoka.

Izici ezingeziwe zibandakanya ukuqokwa commercial kokulandelayo:

• Ukusetshenziswa Its kuphela phambili ekuhwebeni. Accounting Foundation, isibonelo, abakwazi ukuthola amalungelo isiqu kwezohwebo.
• Into kube isiqu commercial kungenzeka izinkampani kuphela isakhiwo esisetshenziselwa umsebenzi kwezohwebo. Kungaba hhayi kuphela izindawo zokukhiqiza kodwa amathilomu, izitolo, amahholo nokunye. N.

Ngezinye izikhathi, ukuze kube lula izincazelo zilandise njengesibonelo isiqu commercial - isibonakaliso. Ngempela, uphawu nemiculo kunazo Inkulumo zangaphandle isiqu kwezohwebo. Itholakala commercial futhi abenze liyabonakala kumakhasimende angaba namandla. Kodwa omunye izibonelo ezishaya unkulunkulukazi u namagama commercial ayikwazi ishintshela kokungavinjelwe.

Ukuhluka ukuqokwa commercial

Umthetho awusebenzi noma iyiphi imithetho ngokudalwa kube isiqu kwezohwebo. Ngakho-ke, lithembela ngokuphelele ngokuzikhethela nentshisakalo inkampani.

1. Isibonelo sokuqala. ukuqokwa Commercial, ehlanganisa kuphela amagama okuqala:

• "Izipho Poseidon."
• "Umhlaba Travel."
• "Iwindi Europe".
• "Spetsmash".

2. Isibonelo sesibili. ukuqokwa Commercial kungafaka endaweni yebhizinisi:

• Savelovsky emakethe.
• Nizhny Novgorod namasoseji.
• "Tver" Minihotel.
• Cafe "I Ubhabhulini."

3. Isibonelo sesithathu. ukuqokwa Commercial, okubandakanya inkomba uhlobo lomsebenzi:

• Kwaselwandle Isitolo "Izipho Poseidon."
• "World Travel" inkampani yokulungisela abahambayo.
• Ukukhiqizwa Inkampani "Iwindi Europe".
• Factory ngokunemba imishini "Spetsmash".

4. Isibonelo lesine. ukuqokwa Commercial ingaqukatha kutjhiwo kamazisi yomnikazi:

• Studio "Larissa".
• Studio novikov.
• Law Firm "Kozlov nozakwethu."

Ngenxa yalokho, le nkampani has a lot of Igumbi ukwakha ukuqokwa kwayo kwezokuthengiselana, uyakwazi ngokunembile futhi ngokucacile ukuhlukanisa ke encintisana.

igama Commercial noma igama lenkampani?

ERussia, ezingeni umthetho, uma ikubona ilungelo lezi zinhlobo ezilandelayo individualization:

• ukuqokwa kwezohwebo;
• commercial igama lebhizinisi;
• endaweni azalelwa izimpahla;
• lokuhweba.

ukuqokwa Commercial efana igama le-brand ngokwako. Yini kubahlanganisa ngukutsi asetshenziselwa individualization ibhizinisi sisonke, ngaphandle kokuphazamisa imisebenzi noma impahla.

Kodwa umehluko phakathi kwabo okuningi:

• ukuqokwa commercial ibhaliswe kuphela njalo yokuzithandela, futhi igama yenkampani kumele ngokusemthethweni ezilotshwe Enobunye;
• igama lenkampani angeke sidluliselwe kwabanye abantu, futhi isiqu commercial bavunyelwe ukuze uthumele ukuqasha, imvume noma esivumelwaneni se-franchise;
• ukuqokwa commercial liphethwe yiluphi uhlobo ibhizinisi, futhi igama lenkampani - kuphela izinhlangano ezingokomthetho.

Uphawu noma uphawu lokuhweba?

Ngokuvamile kuphakama umbuzo - yini umehluko phakathi wuphawu lokuhweba kanye lokuhweba. Zombili imiqondo zazo zavela ke IsiZulu elithi lokuhweba, esakhiwa amagama amabili:

• ukuhweba, siguqule Russian ngokuthi "umsebenzi commercial, ukuhweba";
• uphawu, okusho "label, umkhiqizo, uphawu."

Ngakho, inguqulo yezwi nezwi wophawu kusho "lokuhweba" futhi "lokuhweba". La mazwi - omqondofana zimise into efanayo, kodwa the Civil Code ingenye kuphela - wophawu. Emazweni omhlaba sisebenzisa izinhlamvu ezimbili, ngoba lokuhweba namagama: incwadi R, ebiyelwe embuthanweni, noma TM. R ibhalisiwe - «kubhaliswe", futhi TM lisuselwa lokuhweba ukunciphisa. umthetho Civil Code uyazicabangela munye - R noma R kumbuthano.

izimfihlo zokuhweba

Impahla yobuhlakani esihlukanisa inkampani kusukela mncintiswano, futhi zihlanganisa yiluphi ulwazi (lobuchwepheshe, kwezomnotho, ukukhiqiza) lenani commercial ngenxa yokuthi ukuthi Awaziwa kunoma ubani omunye. Lezi izimfihlo unike amandla inkampani ivelele izimbangi zayo wayiletha inzuzo yangempela. Ukulahlekelwa lezi zimfihlo, inkampani kungenzeka ungabe usakwazi izinzuzo ezibalulekile. Isibonelo zakudala imfihlo ukukhiqizwa ezinemininingwane Ukwakheka classical "Coca-Cola", elondolozwe ku ebhange SunTrust e-Atlanta.

Ukuvikelwa kwempahla yengqondo

ukubhaliswa okuphoqelekile okwenziwa ezikhungweni abizwa commercial kungukuthi enikeziwe. Kodwa kungenzeka ukuba babhalise njalo yokuzithandela. ERussia, le njongo Federal Isikhungo Industrial Impahla igcina irejista kwezinhlobo ezihlukahlukene zemikhakha empahla.

Bhalisiwe e umphakathi ukubhalisa inkampani logo yakho noma igama endaweni azalelwa kuyo izimpahla, isakhiwo commercial kungaba uma kwenzeka izingxabano phezu bakuyiphi kalula afakazele ukuphakama yabo. Esinye isici esibalulekile ngokulinganayo ukwelashwa ukubaluleka encwadini okubhalwa kuyo zokuhweba, yikhono hlola, asakhelwanga entsha inkampani lokuhweba efana ekubizweni kwenye yezinkampani ngaphambilini ezibhalisiwe kamuva unezinkinga engena endaweni entsha.

Ilungelo lokusebenzisa isiqu commercial

Ilungelo okukhethekile kudlulela iyiphi empahla, kuhlanganise isiqu kwezohwebo. It sivimbela ukusetshenziswa ukuba abantu angahambisani inkampani.

Okuqukethwe kwaleli welungelo elikhethekile kuyinto izici ezimbili nolimi:

• Positive. Umnikazi sebenzisa isiqu commercial nganoma iyiphi indlela: kumadokhumenti, ukukhangisa signboards, njll ...
• Negative. umnikazi wayo ingalela ukusetshenziswa isiqu commercial kunoma yimuphi umuntu okungagunyaziwe. Uma umuntu esebenzisa igama elibi commercial ngaphandle kwemvume yomnikazi wayo, kanjalo wephule ilungelo lakhe. Umnikazi amalungelo okuhweba kungadinga nxephezela umonakalo owabangelwa futhi ayeke ukusetshenziswa ngokungemthetho.

Indawo eyayakha ilungelo elehlukile linganqunyelwe futhi kukhawulwe endaweni lapho isiqu sesiye saziwa, uma loluphawu ngeke ibhaliswe Register of izimpawu.