Indlela yokuvula esitolo: igxathu negxathu Umhlahlandlela

Abaningi abafuna ukuqala umsebenzi wabo siqu ukucabanga nendlela ukuvula esitolo yezingane noma esidayisa okudayisa ngephrofayela ezahlukene, oyoletha imali ekahle. Kunoma yikuphi, iqiniso liwukuthi ukudayiswa - lokhu ingenye yezindlela ezingcono kakhulu yokwenza ezingeni wezimali omusha. Kodwa ukuze uqale ngempumelelo nokusimamisa ibhizinisi endaweni kwezohwebo, kubalulekile ukuba acabangele izici ezibalulekile eziningana.

Indlela yokuvula esitolo

Umqondo abahola ngembobo ye esidayisa Sekuyisikhathi eside ezitholakala ukuqaliswa asebenzayo yebhizinisi Russian. Nokho, kusenzima ngempela efanele futhi kunikeza ithuba lokuthola iholo esitebeleni.

Ukuze ugweme ukulahlekelwa imali etshaliwe utjhugulule esitolo ibe umthombo izinsiza ezidingekayo ukuze ahlele kahle TRT inqubo run. Futhi into yokuqala ukuba banake, lena niche.

Ukuzama siyixazulule kanjani ukuvula esitolo kusuka ekuqaleni, kudingeka uhlaziye emakethe futhi ukuhlonza amaqembu umkhiqizo ehambisana kakhulu. On indlela efanele izobanjelwa zokuqapha enjalo, ngqo zincike esitolo yokuthengisa esikhathini esizayo.

Kubalulekile futhi ukuba ukhethe indawo esitolo. Lizoba ukunquma ibanga encintisana ngephrofayela efanayo kanye nezitolo ezinkulu ezinkulu nge ngamanani aphansi. Futhi, yebo, kudingeka iyiqoqo nezindleko olunembile kakhulu futhi capacious nemali, okuzodingeka ukubhekana okwamanje wokuvula. Sikhuluma amaholo abasebenzi, ugesi izikweletu, izinsalela kungenzeka kwezimpahla unsold, nokuningi.

inqubomgomo zamanani

Kungakhathaliseki ukuthi kuyadingeka ukuvula esitolo, kufanele kahle natsenyat izimpahla. Imikhiqizo kumele litholakale, kodwa ngesikhathi esifanayo ukuletha imali oyifunayo.

Lokho bonke kwakungenjongo yokuba ne amanani, kubalulekile ukufuna abahlinzeki kanye amadili amahle phambi esitolo ukuvula bese uqale zokuhweba. Kuwo wonke esifundeni, kukhona izinkampani eziningi ukuthi inganikeza amanani uhlu ngokwanele ezikhangayo. Ngaphezu kwalokho, banayo ezimweni eziningi kukhona uhlelo izaphulelo, kuboshelwe ivolumu, okuyilona elisebenzayo futhi kukufanelekele ukucatshangelwa.

Ngaphambi uvula pawnshop, zokudla iphuzu noma olunye uhlobo TRT, kubalulekile ukugxila ukuhlela kunani hhayi kakhulu phansi, kanye nosuku okubekiwe nezenyuso ezikhangayo. Lesi sakamuva, ngasendleleni, qiniseka ukuba afeze okokuqala futhi ikakhulukazi ngosuku wokuvula. Lokhu kuzosiza ukuheha isibalo esiphezulu abathengi ezingaba khona.

Njengoba umkhuba ubonisa, amakhasimende e ezahlukene umkhiqizo izingxenye kukhona okuhle kakhulu ezihlukahlukene izenzakalo. Le ndlela lungasetshenziswa uma kwenzeka ukuthi amasheya ezisele kwezimpahla ukuthi emfashinini noma ube yisikhathi ukuthi sekuseduze ukuba ukuphela. Ukuqeda a "isikebhe sizinze" ezinjalo kungenzeka esebenzisa yokuthengisa izaphulelo ezikhangayo futhi amabhonasi.

Ukuze zamanani nokubhala futhi kufanele sinake ngala macebiso alandelayo:

- baqoqe kulokho ezingeni wekhasi isetshenziswa nge izikhundla kakhulu ukugijima ingxenye yamanje;

- ukuhlonza ukubadlula wonke umkhiqizo iqembu, ikhumbula imithetho ekhona (intengo ezinye izimpahla angancishiswa ngumbuso);

- aphakamise uhlu intengo encintisana ukuhlola indlela abaphila intengo kumiswa.

Indlela yokuvula esitolo sezingubo kusuka ekuqaleni

Esinye sezibonelo engcono Retailers ethandwa iwukuba TRT, okuyinto ngokukhethekile izingubo. Isitolo format zingase zihluke, kodwa ngokuyisisekelo ihlale ifana: umkhiqizo izinga, service enhle futhi ngamanani ezikhangayo.

Kufanele kuqondwe ukuthi, ukwenza izingubo kufanele akhethe phakathi tinkhombandlela eziningana eziyinhloko. Sikhuluma bafake zabesilisa, abesifazane nezingane. Ngaphezu kwalokho, izinto kungaba kokubili entsha futhi kusetshenziswa, isibonelo, izimpahla esuka eYurophu.

Uma sihlaziya emakethe, kunengqondo ukuba benze isinqumo esivuna onobuhle zesifazane, ngoba ucansi bubuhle akhokhe ukubukeka kwayo kakhudlwana. Kodwa uma isikhala sivuma kanye headroom, ngeke kube okungafaneleki ukwenza ukuhambisa ukugcina izinhlobo ezimbili izingubo.

Ngaphezu kwalokho, isitolo ungaba ngetakhiwo letehlukene, okuzoxoxwa ngezansi.

Boutique

Ukucabanga ukuthi ukuvula esitolo sezingubo kusuka ekuqaleni, kubalulekile ekuqaleni ukunquma nezithameli zakho, futhi, kusukela lokhu kukhetha, ukuqoka ifomethi yokuxhuma.

Njengoba isibonelo, Boutique, okuyinto empeleni esitolo endaweni encane 15-25 m ^2. Ngezinye amaphuzu anjalo ethengisa izingubo ezivela brand nge ithegi intengo ingaphezulu kuka. Ngakho, ekwindla ka amakhasimende CA ngemali engakwazi izinto hhayi ezishibhile. ngesakhiwo esitolo okunjalo kudinga nezimali ezinkulu, kusukela kakhulu ezigqokisa une ukuthenga kuyabiza futhi isikhala Boutique kuyodingeka uthole maphakathi nedolobha noma ezindaweni athuthukile yaleli dolobha.

Ngaphezu design ezifanele ihholo zokuhweba, ukudayisa ngempumelelo kudingeka ziqasha abasebenzi abaqeqeshiwe futhi ukuqeqesha umsebenzi walo, okusho abanekhono ndlela ngamunye amaklayenti ngamunye. Kungenjalo kungcono hhayi ucabange indlela ukuvula isitolo ukuthengisa izingubo ezibizayo.

Inani lemikhiqizo

Uma sikhuluma ukuthengisa izingubo, kubalulekile ukugqamisa ezindaweni ezimbili ezisemqoka efana izitolo: mono- ne-multi-brand.

Isiqalo esithi "mono" efanele boutiques kanye TRT, igxile ukudayiswa omunye umkhiqizo, okuyinto aziwayo kakade, noma, ngokubona umnikazi, ingabe kufanele labo babe. Kukhona empeleni ezindinganisweni ezifanayo njengoba kwaba njalo endabeni nge Boutique.

Ukucabanga ukuthi ukuvula esitolo kusuka ekuqaleni, kunengqondo acabangele umbono multi-brand TRT. Kulokhu, abathengi sizothola ukukhetha ebanzi izingubo futhi ozithandayo abakhiqizi ukuthi abe nomthelela omuhle ezingeni traffic futhi yokuthengisa okwalandela.

Kubalulekile ukuqonda ukuthi ngobubanzi abalulekile yazo zonke izimpahla kufanele zibekwe kahle, ukuze umthengi kusheshe ukucacisa lapho oyifunayo isigaba. Futhi ungakhohlwa mayelana emkhathini esitolo - iklayenti kufanele azizwe ekhululekile. Lokhu kuzokuvumela ukuba ngikhululekile egumbini isikhathi eside, ngokukhetha isikhundla kwesokudla ngokucophelela.

franchise

Kulabo ngifuna impendulo yombuzo: "Indlela ukuvula esitolo," kufanele sinake kungenzeka ngokusebenzisa imithombo kwanoma iyiphi Franchise emkhakheni zokugqoka.

Kodwa ngaphambi kokuthi ungena kwinkontileka, kudingeka uhlole ngokucophelela umkhiqizo kanye ukunquma ukuthi lubalulekile idolobha ezithile noma ngisho wesifunda.

Izinzuzo ezisobala franchise ziyancipha yokuthi ngeke ezikudidayo phezu kanjani ukuvula esitolo. Step by step imiyalelo ezimweni ezinjalo, unikezwa Umnyango wezokumaketha yenkampani. Sidinga ukuba enze izinto ngendlela wemfanelo ukuqaliswa zonke izidingo.

Njengoba nemibi kungenziwa yaveza isidingo kungenzeka Imali nyangazonke. Njengoba ngaso sonke isikhathi lokuthi omunye emzini uyosebenzisa lesi sipho futhi ukuvula esitolo. Ngakho-ke, nokutholakala kwezinsiza kumele liqale ukusebenzisa amaphuzu ambalwa ezindaweni aluhlaza kakhulu.

Lesibili ngesandla futhi abakhwabanisi

Lona omunye izindawo ethandwa kakhulu ingxenye izingubo. Labo abathanda isihloko: "Indlela ukuvula pawnshop," kumelwe siqonde ukuthi ukunikela amanani aphansi - akwanele. Khama futhi ake kusho ezingabizi zamanani, kodwa onobuhle kudingeka kube lusizo. Empeleni, kuba engabizi, kodwa esitolo izingubo.

Kepha lesibili ngesandla, kukhona isimo kuyiwa. Ngezinye amaphuzu anjalo zithengiswa khona izinto kakade. Lezi zitolo ukuvumela ukusetha ohlangothini 200% futhi ezidume nalabo amakhasimende bagxile emnothweni.

Ukusebenzisa amakhono-Inthanethi

Noma ubani uhlose bagcine liyanda yokuthengisa futhi ujabulele engenayo ephezulu, kuyafaneleka ukucabanga nendlela ukuvula esitolo online. Ngo mbono has eziningi eziwusizo esiphawulekayo phezu ibhizinisi ku-intanethi:

- base kwamakhasimende enwetshiwe kakhulu kusukela izingubo oda (noma eminye imikhiqizo) kukhona abathengi ezweni lonke;

- esitolo ivuliwe ubusuku nemini, nakho kuye kwaba nomphumela omuhle phezu amazinga okuphila;

- asikho isidingo ukukhokhela irenti, agcine, bazilungisele umshini futhi bachithe imali Umbuso izikweletu;

- ukuze kusize esitolo inthanethi kuyoba inombolo ezanele abasebenzi;

- sibonga okubhaliselwe-based, kungenzeka ukusungula impendulo qualitative evela kumakhasimende kanye uyithumele ulwazi e-mail mayelana ukukhuphula kanye updates.

Indlela ukudala i esitolo inthanethi

Lapho kuba sobala ukuthi umbono ukuthengisa izingubo noma ezinye izinto kwi izikhala lewebhu ngaphezu yimpumelelo, kukhona umbuzo ophathelene ohlangothini lwezobuchwepheshe zezinto - okungukuthi, kwethulwa kakhulu emakethe.

Ngaphansi kwesiqubulo esithi "Indlela yokuvula i-intanethi," isinyathelo by step imfundo, kungakhathaliseki iqembu lomkhiqizo has a wesifunda olulodwa.

Ngakho, ukuba uthambe ngemva kokuvunwa futhi ukhombe izilaleli niche target, kubalulekile ukuqhubeka kwethulwa isayithi, okuzokwenza isici somkhiqizo. Kulokhu, wonke umuntu kufanele azinqumele yena - ukwenza le nqubo ngokwakho noma ukuphathisa msebenzi ukuze program. Kodwa kungcono ukunikeza inqubo yokuthuthukisa amakhono isayithi ezandleni ochwepheshe abazokwazi ukuqaphela umbono ikhasimende masinya. Lokhu kubalulekile, ngoba abasebenzisi ejwayele esibonakalayo elula futhi kunengqondo (khumbula izimbangi!), Ngakho ezishibhile-ebheka esitolo inthanethi nge imenyu kudida ngokucacile kungasizi yokuthengisa.

Kodwa uma usayizi inhlokodolobha kokuqala uphika usomabhizinisi imfundamakhwela ukulondoloza, bese sikwazi njengesisekelo sigxile ekwakheni siqu ukumaketha kuwebhusayithi yakho. Ukuze wenze lokhu udinga unqobe izinyathelo ezimbalwa:

- Okokuqala kubalulekile ukuthola okuhle ikhokhwe ibamba ezokwenza ukuqinisekisa ukusebenza ungaphazanyiswa esitolo. Asikwazi ukuzithela. Yikuphi ibamba ukhethe, ukusiza ekwabeni izinkundla.

- Umsebenzi esilandelayo ukukhetha igama lesizinda. Ngokuvamile, labo ukunikeza ibamba, enze kube nokwenzeka ukuba ngokushesha ukubhalisa kanye nesizinda. Ngezinye efanayo igama site kumele kube ungwaqa negama esitolo futhi kulula ukukhumbula.

- Ukukhetha yohlelo lokuphathwa kokuqukethwe Isinyathelo esilandelayo siwukushumayela, okuyinto kuwufanele ukunaka ukuhlunga kanjani ukuvula esitolo online. Step by step imiyalelo ngeke nakanjani kuhlanganisa lento. Eqinisweni, uhlelo incike indlela isayithi azosebenza. Ngaphansi kohlelo akhethiwe ungathola kokubili ezikhokhelwayo khulula magazine design izifanekiso. ububanzi wabo manje ukuba mikhulu. Nge emakhono lafanele, ungasebenza umklamo wayo, kusale amaphethini ohlangothini. Uma sihlaziya yokulinganisela zamapulatifomu etholakalayo, singakwazi ukuhlukanisa enikezwa umhlabeleli ezilandelayo :. Cs-inqola, Vula Kufakiwe, Simpla, Prestashop, njll Ukubuyela isihloko design, udinga ukuba banake yokuthi ebaluleke ukudala ilogo kuzokhulisa degree of ukuqashelwa.

- Ngokuqondene ikhokhwe ibamba ukusetha akhethiwe inthanethi e-commerce uhlelo, sekuyisikhathi ukwenza ngokugcwalisa isayithi ngolwazi mayelana izimpahla. Kuyaqondakala ukuthi umthombo ezinjalo kumele ibukeke isitolo. Vula iwebhusayithi nge into echazwe njengo izimpahla azanele. Udinga ukwenza izithombe eliphezulu, ukudala izici ecacile futhi ekhangayo komkhiqizo. Kubalulekile futhi ukuba banake yokuthi imenyu esitolo kumele kube sobala kakhulu. Kubalulekile ukunikeza ulwazi futhi kucace mayelana nezindlela zokukhokha kanye kwezidingo. Kamuva badinga ubuyekeze isikhundla izimpahla.

Indlela ekuhleleni ukudilivwa kwamathani nokukhokhwa

Lo mbuzo udinga ukucabanga ngaphambi uvula i esitolo online. Step by step isikimu onokwethenjelwa imali nezimpahla kubaluleke kakhulu. Kuleli kuncike ukwethembeka kwamakhasimende kanye nokusebenza kwebhizinisi lilonke.

Okokuqala ziqondiswe udaba lokukhokha. Kufanele kucace ukuthi amathuba zokuthenga kuzokhulisa kakhulu, uma esitolo iyothathwa tindlela letehlukene izimali nokufaka (MasterCard, Visa and izinhlaba). Kunezinto eziningi amasevisi, ngawo ungakwazi ukuxazulula le nkinga. Futhi ungakhohlwa mayelana nokukhokha imali nge yokukhokha phansi, uthi, 10% ukubaluleka izimpahla.

Mayelana ukulethwa, kunezindlela eziningana lapho kufanele sinake yilezi:

- Ekuqaleni imisebenzi kubaluleke kakhulu ukubonisa ezingeni lelisetulu service. Ngakho-ke, ukucabanga ukuthi iyiphi indlela ukuvula esitolo inthanethi, udinga ukuhlela ukulethwa neposi edolobheni, lapho ishede main.

- Kwezinye amadolobha, ungakwazi ukuletha izimpahla esebenzisa imeyili. Kuyinto ezishibhile, onokwethenjelwa futhi fast ngokwanele. Kufanele siqinisekise ukuthi iklayenti azisiwe ezigabeni ukulethwa izimpahla wayala futhi izindleko zokuhamba (i-SMS ukusiza). Lokhu kungaba ngokuphawulekayo ukwandisa ezingeni ukwethembeka phezu ingxenye abathengi.

- Yebo, ngaso sonke isikhathi kufanele kunike ithuba ex.

- Uma kudingekile (imithwalo emikhulu), ungasebenzisa imisebenzi izinkampani zemikhumbi.

Ngo esigabeni sokuqala kumiswa esitolo, ungakwazi empeleni lokwenza yonke imisebenzi yabo siqu. Kodwa ekugcineni uzodinga ukuqasha abasebenzi lezisebenzi (abantu 2-3), okuzokwenza qualitatively asingathe konke imibuzo ikhasimende futhi unikeze impendulo ehloniphekile.

Ungakhohlwa mayelana ukukhangisa ku-intanethi. Le nto kwezindleko kuyovuzwa izikhathi eziningi ngezithukuthuku edonsa amaklayenti entsha.

isiphetho

Uma ubukade akazange nakho yokuthengisa inthanethi, kungcono ekubekeni isisekelo imisebenzi abanye abantu ihlolwe umkhuba imfundo. "Indlela yokuvula i isitolo inthanethi" - kuba indaba ethandwa, ngakho kukhona izinkundla eziningi lapho abantu ukwabelana isipiliyoni esiwusizo futhi kuphumelele ukuhweba algorithm. Ngamanye amazwi, isiqalo abanekhono udinga ukusebenzisa nakho kwalabo baye baphumelela kakade.