Izimiso eziyisisekelo womnotho emakethe

Siye eside abasijwayele yokuthi siphila umnotho emakethe, futhi musa ngisho bacabange, ukuthi lihluke kanjani kwezinye izinhlobo izinhlelo zezomnotho. Kwaba yi engokwemvelo ukuvela ezihilela abantu kwezomnotho kanye has imininingwane yayo siqu. Okungukuthi, izimiso komnotho ezimakethe umehluko yayo olukhulu, isibonelo, uhlobo lohleliwe. We bakutshele mayelana wemigomo esemqoka, okuyizinto ezibalulekile ukuba khona emakethe.

Umqondo emakethe umnotho

Humanity ekuqaleni komlando waso, ekuqaleni yokuhlanganyela ubuhlobo kwezomnotho. Lapho nje Ukweqisa umkhiqizo ekhiqizwa uqala ukwakha lokusabalalisa kanye lokwabiwa kabusha uhlelo. Ukulimela ukuziphilisa ngokwemvelo waphendukela emnothweni, okuyinto ke uguqulwe ube umnotho emakethe. Ukuba emakethe waqhubeka ekhulwini angaphezu kwelilodwa. Lokhu kuyinqubo engokwemvelo kubangelwa izici ezihlukahlukene. Ngakho-ke, izimiso eziyisisekelo emakethe umnotho - lokhu umuntu owasungula futhi ebekwa imithetho, bakhulile yini kusukela ukuxhumana ezithile abantu exchange.

Izici womnotho emakethe

Umnotho emakethe njalo uma kuqhathaniswa ne ukuhlela, amafomu amabili polar zokuphatha. Ngakho-ke, kokuhle emakethe ingatholwa ngesikhathi Ukuqhathanisa amafomu amabili. Market umnotho - ukwakheka khulula kwaneliswe isidingo, futhi ukwakheka mahhala amanani kanye ulwazi lokuthi uhleleni - isiqondiso siqondiso ukukhululwa kwezimpahla kanye nokusungulwa kwe-"phezulu" intengo. Futhi omula kuqala dalo izinkampani ezintsha zokukhiqiza umnotho emakethe ukhonza usomabhizinisi, futhi ulwazi lokuthi uhleleni - isimo. Umnotho Lohleliwe "kuyinto" kwezibopho kwezenhlalo yomphakathi (inikeza wonke umsebenzi, amaholo), kanye emakethe akukho isibopho esinjalo, ngakho-ke ingasuka, isibonelo, uma elahlekelwe umsebenzi. Namuhla izimiso komnotho emakethe babé zabuna, ababenakho cishe akekho ungaqiniseki. Nokho, empeleni kwenza izinguquko zalo siqu, futhi uyabona ukuthi zonke iminotho ithuthukiswe emhlabeni wonke phezu kuhlangana ezimbili eziyinhloko izinhlobo zezimiso kwezomnotho. Ngokwesibonelo, e-Norway, isibonelo, kukhona isiqondiso isimo ezinye imikhakha yezomnotho (uwoyela, amandla) kanye ukuhanjiswa ingcebo ukuze kuqinisekiswe ubulungiswa emphakathini.

izimiso eziyisisekelo

Umnotho Market kuhlobene eduze ikambisolawulo, nakuba empeleni ukuhlanganisa Friend enjalo lapho. Kodwa emakethe ngempela embonweni ukuba khona ngenkululeko yomnotho, yangasese, kanye namathuba alinganayo bonke. Modern imodeli emakethe kusikisela kokuhlukana onobuhle, abacwaningi zembula ukutolika ezahlukene izindlela emakethe, ukujwayeza kubo ezingokoqobo ezweni, namasiko alo. Kodwa izimiso eziyisisekelo womnotho emakethe kukhona izimiso zomthwalo inkululeko, umncintiswano, ukuziphendulela nezokuphatha kwaphumela kungakho postulates.

nenkululeko ibhizinisi

Market kusho inkululeko kwezomnotho womuntu lokuzibusa. Angenza ibhizinisi noma umsebenzi ngendlela umqashi noma isimo. Uma sinquma ukuqala ibhizinisi, khona-ke njalo has yokukhetha kwenkululeko imisebenzi, ophathina, uhlobo lokuphatha. It kuphela imikhawulo ebekwa mthetho. Lokho, konke ngokomthetho, umuntu angenza, ngokusho izithakazelo zabo namakhono. Akekho kungenziwa baphoqeleka ukuba babe ngababaleki osomabhizinisi. Imakethe kunikeza amathuba, futhi unelungelo ukuzisebenzisa noma asilahle. At inhliziyo ukukhetha abantu ngaphakathi emakethe isithakazelo sakhe siqu, sithole.

zamanani inkululeko

izimiso Basic womnotho emakethe ukuphakamisa zamanani khulula. On ukubaluleka izimpahla ehlaselwe emakethe amabutho: mncintiswano, emakethe ukugcwaliswa, kanye izici umkhiqizo kanye umthengi zengqondo kuso. The main zamanani izindlela kuyinto ukulinganisela phakathi ukunikezela funa. ukuthengisela High ubeka ingcindezi intengo, ukwehlisa ke, futhi baningi, ngokuphambene, kuvusa ukukhula izindleko izimpahla noma amasevisi. Kodwa intengo akufanele kulawulwa isimo. Ezimweni zanamuhla isimo namanje ithatha ukulawula amanani entengo abanye izimpahla, ezifana isinkwa ezibalulekile emphakathini, ubisi, amanani for ngezidingo zomphakathi.

Ukuzithiba

Zonke izimiso womnotho emakethe esekelwe yokuthi umlamuli kuphela yomsebenzi wezomnotho kuyinto emakethe. Futhi libhekene izici ezifana kwesidzingo okungezona elawulwayo, intengo funa. Zonke lezi zici uxhumana, futhi kukhona ukulungiswa emakethe yomsebenzi wezomnotho osomabhizinisi. Market kunomthelela ukuhanjiswa izisetshenziswa kusuka ugeleza low-margin yokukhiqiza ezindaweni zabo endaweni ngenzuzo izindawo ezingconywana. Uma ugcwalisa emakethe inqwaba iziphakamiso, usomabhizinisi iqala ukucinga niches ezitja namathuba. Konke lokhu kuvumela umsebenzisi ukuze uthole izimpahla eziningi kanye nezinsiza ngamanani ezingabizi, kanye nokuthuthukisa kanye nokukhiqiza ubuchwepheshe.

mncintiswano

Uma ucabangela izimiso kohlelo emakethe umnotho, kufanele sikhumbule futhi mncintiswano. Kuyinto main ukushayela force zokukhiqiza. Umncintiswano kuhilela mncintiswano kwezomnotho osomabhizinisi emakethe efanayo. Osomabhizinisi abafuna ukuthuthukisa imikhiqizo yabo, ngaphansi ukucindezela kwabaphikisi kungenzeka ukusika amanani ukuncintisana ukusetshenziswa marketing amathuluzi. umncintiswano kuphela ivumela izimakethe ukuthuthukisa futhi ukhule. Kunezinhlobo ezintathu eziyinhloko wokuncintisana: ephelele, oligopoly futhi okunguye yedwa. uhlobo lokuqala kuphela kuhilela abadlali efanayo nakwezinye izinhlobo ukuqhudelana kubadlali ngabanye unayo inzuzo ukuthi basebenzisa ukuthonya umthengi kanye inzuzo.

ukulingana

Umnotho emakethe lusekelwe isimiso yokuqala ukulingana kwabo bonke amabhizinisi, kungakhathalekile ifomu yabo kobunikazi. Lokhu kusho ukuthi zonke abadlali kwezomnotho abe namalungelo alinganayo, amathuba kanye nemithwalo yemfanelo. Wonke umuntu ukuba akhokhe izintela, kepha abagcina umthetho, futhi ukwehluleka ukuzithola isijeziso ezanele futhi okulinganayo. Uma othile emphakathini banikwa izintandokazi amalungelo ke yephula isimiso ukulingana. Lesi simiso kusho yokuncintisana okufanelekile uma bonke abahlanganyeli emakethe ukufinyelela ilingana finance, imibono nokunye. D. Nokho, izindlela zanamuhla zokukhulekela isimo emakethe kuthatha sebezinqumela lula nezigaba ezithile osomabhizinisi ekwenzeni ibhizinisi. Ngokwesibonelo, abantu abakhubazekile, osomabhizinisi ekuqaleni, osomabhizinisi nomphakathi.

self-ngezimali

Izinto zesimanje emakethe umnotho kusekelwe izimiso zomthwalo wemfanelo, kubandakanya ezezimali. Usomabhizinisi ukuhlela ibhizinisi, imali imali yabo siqu kuwo: isikhathi, imali, izinsiza bokusungula. Imakethe ulindele ukuthi usomabhizinisi nezingozi khona impahla yayo, ekuqhubeni umsebenzi. Isifundisa usomabhizinisi ukubala amakhono abo, ukuphila ngokwamandla akho. Isidingo ukutshala kwenza umthengisi show amasu lifundisa ukuqhuba control esiqinile kanye accounting kwezindleko. Ubungozi bokulahlekelwa imali yabo futhi babe nesibopho sokuphatha ucabanga yomthetho ziwumthwalo umphumela eqine kwi umcabango ebhizinisi.

sokusebenzelana

izimiso eziyisisekelo kwezomnotho womnotho emakethe Sekuyisikhathi eside eyakhelwe nokuxhumana nabantu nobuhlobo obukhethekile - nezivumelwano. Ngaphambili, kwakuwumyalezo ukuqonda ngamazwi phakathi kwabantu. Futhi namhlanje kukhona inhlangano esitebeleni Emiphakathini eminingi ephathelene ne-izwi umthengisi nge ukuxhawula njengoba yisiboniso izenzo ezithile. Namuhla, inkontileka - uhlobo olukhethekile dokhumenti lapho izimo kuthengiselana elotshiwe, Ibeke nemiphumela uma non-ukugcwaliseka yesivumelwano, amalungelo kanye nezibopho ze-amaqembu. ifomu izivumelwano nokuxhumana phakathi ejenti kwezomnotho kwandisa umthwalo wabo wemfanelo futhi ukuzimela.

umthwalo kwezomnotho

Zonke izimiso komnotho emakethe kuyogcina kubangele umbono yokujeziswa umqashi ukuba secaleni nemisebenzi yabo kwezomnotho. Usomabhizinisi kufanele uqaphele ukuthi umonakalo owenziwe nabanye abantu kufanele buyisela. Isiqinisekiso sokusebenza futhi isibopho ukwehluleka ukwenza amalungiselelo yomthengisi mabi mayelana nebhizinisi lakho. Nakuba lo mshini emakethe kwasekuqaleni namanje akuveli umthetho, okungukuthi umthwalo kwezomnotho. Siqukethe eqinisweni lokuthi usomabhizinisi ehluleka ukwenza ukulahlekelwa imali yabo, futhi lokhu ingozi kumenza ukuba qotho futhi ngokucophelela.