UkumakethaMarketing Amathiphu

Izinhlobo intengo zokumaketha

Inani - intengo yezimpahla noma amasevisi, obonakaliswe Ngokwamanani emali. Ivame kunqunywa into ngayinye, ne ivolumu ukukhiqizwa for the service. Inani ngokungaqondile siveza nempahla eye yasetshenziswa lapho kuvezwa izimpahla (amasevisi). Lezi zihlanganisa izindleko zokwakha, izinto, isikhathi kanye zabasebenzi amabutho. Intengo kuhlanganisa izindleko Logistics, ukuqaliswa, ukukhangisa, nokumaketha. Cabangela lo mqondo futhi izinhlobo amanani elisetshenziswa nokumaketha.

kwakhiwa izindleko okuyinto ngu ukusebenzisana phakathi umdayisi futhi umthengi izimpahla ezifanayo (amasevisi) ezimakethe - Inani (amasevisi, izimpahla). Yiziphi izinhlobo intengo ukuthengisa khona?

intengo Inkontileka - izindleko okuyinto esabekwa isivumelwano phakathi kwezinhlangano. Lokho intengo kulokhu siqukethe hhayi ngesikhathi osithandayo, kuwumphumela yesivumelwano eyodwa nomthengisi kanye umthengi. Le ntengo incike izimo ezithile owandile isikhathi esithile esinikeziwe.

Iqembu "izinhlobo amanani" kuhlanganisa yentengo - izindleko imikhiqizo abasabalalisi, wabenza. It is fixed inkontileka sokuthengisa.

lwamanani ase wholesale - izindleko kwezimpahla kumthengi othenga umkhiqizo osemcimbini efanayo futhi nokobana emaphaketheni koqobo. Omunye umkhiqizo kungenziwa zidayiselwe izikhathi eziningana, edabula eziningi Wholesalers. Ngaphezu kwalokho, ngamunye wabo ngeke kufuthwe intengo wholesale, ie yentengo niyozenezelelwa le wekhasi Ukuhweba.

intengo - intengo lapho umdayisi ethengisa umkhiqizo (isevisi) kumthengi sokugcina. Usebenzisa mikhiqizo ngokwakho, nomndeni wakho noma umsebenzi. intengo kuyinto isamba umkhuba odlule nokuxhumana phakathi umthengisi kanye nomthengi. Le ntengo zigxilé Uhla lwamanani noma inkontileka yokuthengisa. Ngokuthenga umkhiqizo noma isevisi, umthengi evuma intengo okudayisa. Kumiswa It is kanje: intengo wholesale + okudayisa margin inhlangano (inzuzo, izindleko zokukhangisa, amaholo abasebenzi, isitoreji kwezimpahla, njll). Inani uhlu - uhlu amagama izimpahla (amasevisi), futhi amanani abo, zazo zingafundwa njengoba umthengi wholesale noma umthengisi.

Intengo izinhlobo ihlukaniswa ngokweminyaka nalezi zidingo ezilandelayo:

1. Ngesikhathi isinyathelo:

- njalo;

- yesikhashana:

  • amanani okwesikhathi;

  • amanani inkathi noma yisiphi isenzo;

  • amanani kwesizini.

2. Ukuze nezigaba ezithile amakhasimende:

- Intengo ukuvulwa;

- amanani okubalulekile:

  • wabenza;

  • I-abasabalalisi;

  • okwesikhathi ingxenye athile wemakethe;

  • izimakethe ethile engokoqobo;

  • izimakethe zezimboni;

  • izindleko Special amakhasimende avamile.

3. Kuye umkhakha:

- amanani wholesale;

- yentengo;

- amanani entengo okudayisa;

- izilinganiso ukuze kwakhiwe isikhungo: uhlu izindleko ezibonakalayo, amaholo abasebenzi, njll

- lokukhokha ukuthutha abagibeli nempahla - babhekene necala izinkampani ezokuthutha umphakathi nempahla forwarders;

- amanani akho ezinsizakalo ezehluka enikelwa sabantu - intengo okudayisa kwezindlu ngezidingo, amasevisi umthengi, ukuxhumana, njll

4. Kuye kumiswa lezi zinhlobo ezilandelayo amanani:

- ngentengo fixed - setha ikakhulukazi kwimikhiqizo okukhethekile. Lokho, uhulumeni ulawula intengo yemikhiqizo utshwala, ugwayi, isinkwa, njll.;

- amanani khulula - amanani ukuthi siyaqoqwa bedle kwaneliswe isidingo;

- amanani ehlonishwayo akhiwa abantu kahle. I okusezingeni eliphezulu intengo iziqiniseko kanye esihle izinga izimpahla ;

- ukudluliswa amanani amiswa phakathi izinkampani ezimbili. Isisekelo intengo emakethe noma izindleko.

- ukuthekelisa amanani - intengo esikhokhelwayo ukuthekelisa kwezimpahla ezithile phesheya. Lezi izintengo zifaka phakathi:

  • imisebenzi namasiko ;

  • umshwalense;

  • imisebenzi namasiko;

  • izindleko yokulayisha athula;

  • izindleko zokuhamba kanye nabanye.

Sesihlole zonke izinhlobo kungenzeka amanani zokumaketha.

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