Ukukhangisa njengoba ukuhweba motor

La mazwi ayesikisela ukuthi ukukhangisa iyona esemqoka ukushayela yiwona owabangela elichumayo emhlabeni ngokungangabazeki kweqiniso. Phela, kuyinto ukukhangisa imikhankaso, izigidi zabantu emhlabeni imbulunga uzofunda mayelana umkhiqizo othize noma umkhiqizo, ngaleyo ndlela kwande hhayi kuphela ukuthandwa umkhiqizo olulodwa (brand), kodwa futhi ngokuletha ngenzuzo abalulekile abakhangisi. Yingakho ukukhangisa ngokuvamile ezikhonjiswe njengendlela "yokuhweba" nokunganakwa yakhe, kuzo zonke izici, ivimbela ukuthuthukiswa kwebhizinisi.

Ngokuqondene elithi "ukukhangisa", bese ngaphansi kuyaqondakala njengendlela lamathuluzi, izindlela namasu okuhloswe ngaso ukuvela ukuhlanganiswa intshisekelo nzile amakhasimende kokuphakelwa umkhiqizo kanye / noma umkhiqizo. Kunezinhlobo eziningana (izindlela) yokukhangisa imikhankaso. Okokuqala, ukuthi ukukhangisa ku abezindaba (noma, indlela efingqiwe yokubhala igama, imidiya). Ukukhangisa kwabezindaba emelelwa Izinkampani zokukhangisa kokuqhuba kumabonakude, emsakazweni noma ngezinto ezinyathelisiwe, indlela obeka elihambisana TV nasemsakazweni izimakethe, noma ulwazi ukuphrinta emabhuloki amaphephandaba, omagazini, njll Undoubted isici esihle lolu hlobo lwesikhangiso - kungcono omkhulu nezithameli.

Nokho, ngokuhamba kwesikhathi, yokukhangisa kwabezindaba kancane kancane usuthathelwa sesimweni evelele (ngenxa yokuthi ukuthi ezilokhu zanda zabantu uthanda abezindaba inthanethi) nohlobo ukukhangisa yesibili - ukukhangisa ku-intanethi. ukukhangisa Inthanethi okwamanje ethembisayo, futhi ngesikhathi esifanayo kungekho ayisasebenzi ngendlela amaphromoshini kuka ukukhangisa yabezindaba. Nge okufanayo izinga omuhle - umbiko esiphezulu izethameli, ukukhangisa Inthanethi ishibhile futhi inebanga izinzuzo ezengeziwe (isib - asikho isidingo space okudayisa, ngaleyo ndlela kuncishiswe izindleko izinkampani (okubizwa ngokuthi "commerce Inthanethi")). Iphuzu eliyinhloko kule ukusetshenziswa ukukhangisa Inthanethi - ukuba khona ibhizinisi abo ezinsiza (indawo) evumela amakhasimende kokuphakelwa sibe nombono ophelele iningi inkampani kanye nemikhiqizo ezikulo. Yini okufanele ibe indawo? Lapha, okokuqala kunakho konke, kufanele sinake izinto ezilandelayo esivela nekhwalithi ephezulu amaphrojekthi lenkampani:

- lokusungula - efake idizayini enhle stylish;

- esiyingqayizivele - ngokungafani imiklamo kanye nokuqukethwe kusukela amasayithi encintisana;

- Easy - interface enembile yazo zonke izivakashi kusayithi;

- Convenience - ukutholakala ezengeziwe zolwazi ukusiza amakhasimende.

Indlela yesithathu yokukhangisa imikhankaso - okubizwa ngokuthi ukukhangisa ongaphandle. Cishe lena yiyona isigaba ngobukhulu, ehlanganisa ulwazi lwendawo yokukhangisa zithembiso ku izibhengezo, izinsika, amabhodi ezikhangiso, izingqwembe, izimpawu, imele, nezinye izakhiwo ukukhangisa, kodwa kuze ukukhangisa ku ezokuthutha zomphakathi. Lokhu singasho sithi ezahlukene izinhlobo amaphromoshini (ukusatshalaliswa amapheshana labantu, izincwajana kanye nokunye okubhaliwe). Isici esiyinhloko le ndlela ngokuyinhloko imvelo "lendawo" lenkampani ukukhangisa, okungukuthi, phakathi isifunda esisodwa noma indawo. Ngakho, enye inzuzo yokusebenzisa le ndlela yokukhangisa - is Ukuhamba ibanga enkabeni yokuthengisa (izitolo, amahhovisi, emafektri).

Kukhethwa esivuna elilodwa noma kwenye hlobo lwesikhangiso Kwenziwa kucatshangelwa isiqondiso lebhizinisi. Nokho, noma kunjalo, umphumela esiphezulu kufinyelelwa esebenzisa indlela eqotho (inhlanganisela kwezinhlobo ezithile ukukhangisa).