Yiziphi eziyisisekelo ukumaketha odinga ukukwazi?

Namuhla akunakwenzeka ukuthola inkampani akawasebenzisanga izimiso marketing emisebenzini yabo. Konke kusuka usomabhizinisi ngamunye ziphethe izinkampani zamazwe ngamazwe ukukhuthaza imikhiqizo noma amasevisi babo ngandlela-thile, nokwakha ubudlelwano amaklayenti yakho futhi udale isithombe yabo emakethe yebhizinisi.

Marketing Basics ukusho inhloso, impokophelo kanye nesu inkampani. Basuke ngaso sonke isikhathi ivezwa ngendlela izincwadi ezilotshiwe futhi esemthethweni, kodwa umnikazi ngamunye uyazigcina engqondweni umfanekiso umsebenzi, okuyinto efuna ukufeza. Ukuze uqonde kangcono imisebenzi marketing, odinga ukubhekana imithombo futhi sizwe ukuthi yini eyabangela ukuba lasungulwa.

izingxenye ukumaketha

Uma uqonda ngokucophelela izinto eziyisisekelo ukuphathwa nokumaketha zifana kakhulu. Kwenzeka ngenxa ukusebenza Sciences, okuyinto kwakheka isisekelo ukwakheka yabo. Sociology, Psychology nakwezomnotho bakha eziyisisekelo ukumaketha. Ngayinye yalezi zindawo negalelo elikhulu enkululekweni ucwaningo of ubudlelwano phakathi kwemikhiqizo, izinhlobo, izinkampani kanye abathengi.

I social ingxenye marketing

Ubudlelwano emphakathini nenhlalakahle yayo, ofundela kwabantu, ekusizeni abathengisi ukuthi ukuqonda ukuthi iyiphi inkampani umkhiqizo usulungile, futhi lapho kukhululwa okuyinto kufanele zihlehlise. Ngenxa yalesi sizathu, ngaphansi cwaningo njalo empilweni umphakathi, izingxenye zalo zezombusazwe kwezomnotho, zenkolo nezokuziphatha. Kukhona wemakethi, okuyinto ihlose ukwakha isithombe esihle emehlweni amaklayenti engaba kanye namakhasimende. Ngesikhathi esifanayo kuba ngesisekelo isimiso edonsa amaklayenti ngenxa ukuthandwa inkampani kanye ubuhlobo ithemba kulo iziphathimandla abanekhono futhi abantu.

ingxenye kwenqondo

Ucwaningo izici zokuziphatha kwakheka isisekelo marketing Internet. Uqinisile ke bahlolisisa ngokucophelela indlela umsebenzisi ngeke baziphathe muntu phakathi nokuvakasha kwazo kwisayithi, kanye ulwazi obala uzohlangana khona izindinganiso zakhe zokuziphatha futhi okulindele. Iningi imikhankaso ukukhangisa kwenziwe, kucatshangelwa izici ezingokwengqondo ethize nezithameli.

I kwezomnotho ingxenye marketing

Marketing, njenganoma iyiphi isayensi, iwukuba ukuhlaziywa. Kunoma isiphi isenzakalo labetibambile ngaphakathi kohlaka yayo, kufanele ukunikeza umphumela zezimali omuhle. Lokho-ke wakha i-value digital futhi eziyisisekelo ukumaketha ngokuya kwezomnotho. Ukuze kuncuma kusebenta kahle umkhankaso yokukhangisa esetshenziswa amafomula kwezomnotho kanye postulates.

Ngakho, eziyisisekelo ukumaketha baqamekela zobudlelwano nomphakathi, izici ngokomzwelo kanye nezinzuzo kwezomnotho. Kumelwe uthathe lokhu ku-akhawunti for ngempumelelo ukukhangisa nesithombe imikhankaso. Ngamunye kumnikazi wenkampani, eqondiswa lezi zimiso, uzokwazi ukuletha ibhizinisi ezingeni elisha, ukwandisa inzuzo, futhi uwine igama elihle. Umthetho ilula: inzuzo ewumphumela encike ngqo kwi ukwaneliseka umsebenzisi.