Bernar Arno: Biography, isimo

Omunye wabantu abacebe kakhulu France - Bernar Arno, ogama isimo, kusukela umbono we Kumagazini i-Forbes balinganiselwa ku-euro amathathu nesikhombisa bhiliyoni - empumelelweni enjalo wayehamba ngenjongo. Kusukela ngo-1989, ehola LVMH (Moet Hennessy Louis Vuitton), inkampani kuyinto umholi ekukhiqizeni nokudayiswa kwezimpahla okunethezeka.

ekuqaleni

Ubaba Arno ine inkampani encane ukwakhiwa, futhi nakuba kwakungelona izifiso of indodana yakhe, wawunika insizwa amabili nanhlanu. Bernar Arno Sahlukana ukwakhiwa ngokushesha ngangokunokwenzeka, eminyakeni emibili nje kamuva, ubaba wakhe naye wabeka phambi Iqiniso ukudayiswa emva sokusongwa. Okulandelayo iminyaka emine, le nsizwa isafunda ibhizinisi futhi kahle nokungenzeka sihlangane wafundelwa futhi zigqila, ukwamukela izindlela American kombuso nobutha.

EFrance, lolu lwazi ngokushesha yaphenduka amakhono. Imali kusuka ukuthengiswa ibhizinisi lomndeni wakwazi ukutshala ngaphezu yimpumelelo. Kuqondane ukuthi ayinamali Boussac - yendwangu nhlanganisela ukuthi ephethwe, phakathi kwezinye izinto, futhi indlu odumile Christian Dior imfashini. Uhulumeni waseFrance ufuna umthengi phakathi abazingeli kule okuphiqikayo. Bernar Arno beat wonke umuntu, ngisho Louis Vuitton. Ngathatha imali ebhange, njengoba kwadingeka amadola ayizigidi ezingu-80, futhi engu-15 ubudala futhi wathenga amasheya enkampani kuqala nezihlobo, ababe abanikazi, bese uhulumeni.

okunethezeka

Ukuvuselelwa Kwama-izinkampani wokushiswa Boussac, isimiso, akuzange kuhlelwe. Arnaud udayisa izimpahla, ngangokunokwenzeka. Nokho, okumangalisayo ukuthi wafika ngaphansi kwethonya emhlabeni fashion, Christian Dior sanquma ukugcina wena ukudala ekukhiqizeni nokudayiswa kwezimpahla okunethezeka ezingeni omhlaba anothile. Ngokwemvelo, kusukela phansi kwakungenakwenzeka, futhi Bernar Arno ngo-1988 waqala wathenga amasheya enkampani elalisanda kumiswa LVMH. Kwaba ukuxuba eziyingozi: i-champagne "Moot" nogologo "Hennessy" futhi inkampani edumile emhlabeni wonke "Louis Vuitton".

Nokho, umbono wobunye esaba sasiwukuba: brand ezahlukene okuqondene ikilasi okunethezeka. Umnotho emhlabeni ihlangabezana nemibandela ukuhwebelana kwembulunga yonke, spin kanye nokugcina zonke brand olulodwa kuyabiza, futhi iphothifoliyo ongayedwa esindayo kangaka. Kwatholakala ngisho ngokudayisa izimpahla okunethezeka, kungenzeka ukusindisa, futhi wahlanganyela kuka Bernar Arno. Izithombe kwalesi sikhathi ibonisa kangakanani umuntu, futhi njengoba kokuzethemba.

umbuso

Leli qhinga waletha izithelo cishe ngokushesha. Moet Hennessy Louis Vuitton (LVMH) is ngaphakathi zibamba of namuhla efana fashion brand sonorous njengoChristian Lacroix, Givenchy, Kenzo, Loewe, Berluti, Guerlain, Celine, Jewelers uFred Swiss kumklami Tag Heuer.

Utshwala brand futhi anda - a Dom Perignon, Veuve Clicquot, Krug, Pommery. Empire liyaqhubeka likhula, futhi Bernar Arno, ogama Biography - kufakazelwa umlando wokuphila omunye ibhizinisi isegazini namanje omunye abathengi abaningi abakhuthele emhlabeni.

Hhayi ngaphandle ukunqotshwa

Omunye wabo kwenzeka uma uzama ukuze ungeze amasheya ekhona esabelweni ayo Gucci bonke abanye, ukuze ube Umnikazi ongayedwana. umndeni Ibusa elidala futhi ngokuqinile elibizayo kakhulu baxabana - ngokusobala omunye usekhathele yini omunye kusukela 1923. Ngeminyaka yabo-1980, inkampani uye nsí ephelele. Nokho, ake ucabange ngalokhu, Bernar Arno wenqabile ukuthenga ngenxa ukunganakwa esishaqisayo zonke izimo. Khona-ke ngizisola lesi sinqumo, kodwa ucele inkampani ibiza kakhulu. Mina ophoqa umphathi ngokumthembisa iholo uyakufanelekela lesi sinyathelo. Yena balked.

Arnaud ke, bathi kuye: iluma ngesikhathi kancane, futhi bafaka icala ngokumelene Netherlands ( "Gucci" kubhaliswe ku Amsterdam njengenkolo esemthethweni) mayelana ukungaphathi yinkampani. Ukuphatha (De Sole) kakhulu akazalwanga izolo: US ibhizinisi ithimba labameli iqalise uhlelo ukulingana dilution, siqhumisa ukwabelana eyizigidi ezingamashumi amabili. I isabelo Arno ekugcineni lancipha ngesigamu. Khona-ke De Sole sekudayiswe amane amaphesenti esigxotsheni imbangi Arnaud - Fransua Pino, nge ababedingiswe kudala wabhekana ezindleleni ibhizinisi.

Kodwa hhayi ngaphandle inhlanhla

Ngaphezu okungenhla, Bernar Arno ungumnikazi endalini ixhumana Philips, wona lawo mandla. ke ithengiswe "Black Square" by Malevich for million nanhlanu zamaRandi. Ubuye abezindaba ayo: ukushicilelwa zezimali Investir futhi Tribune I, umagazini abathandi art Connaissances Des Ubuciko, isiteshi somsakazo Classique, kanye angu esigxotsheni umnikazi we-TV TF1 eziyishumi - corporation Bouigue. Ngaphezu kwalokho, utshalomali njalo anda ubambe izinkampani ayisithupha sphere Inthanethi - Europatweb.

Imfihlo (hhayi imfihlo kakade!) Usomabhizinisi eyimpumelelo Bernara Arno - ukuthengwa esifayo izinkampani adumile, iziphi ke ukuboniswa ezingeni super-inzuzo. State ikhula vertiginously. Ibhizinisi isazela evela kusomabhizinisi ezingeni ngaphandle ke imikhiqizo lucky, okunethezeka njalo ukufuneka kakhulu. Kufanele kuqashelwe ukuthi owaziwa nokuningi esiza abantulayo. Arno - umxhasi zobuciko, usekela bonke abantu abanokukhubazeka Academy of Fine Arts, owafundisa khona, eziningi imali befuna amathalenta kwezobuciko futhi ibhizinisi.

ubuntu

Bernar Arno nomndeni ngumnikazi iqoqo omuhle kakhulu Renaissance imidwebo, bayawuthanda umculo we-classic. Ubaba yena udlala ipiyano kahle, futhi washada wopiyano odumile wase-Canada Elen Merse, wamzalela izingane. Njengazo cishe wonke umuntu waseFrance, Bernar Arno - gourmet. Uyabathanda Steak ngegazi futhi chocolate cake. Kodwa Ukujwayelana ayiboni ukuthi ngisho nalabo abaseduze naye abaphendukela wena ngokuvamile kakhulu - umnyenyezo. Public akathandi ukukhuluma, kusukela interview enqaba. Kucishe kangikaze uyamamatheka, bayahleka, ngisho nezihlobo zakhe angikaze ngimbone. Kuncane elikushoyo. Kuningi yokucabanga. Lokho bonke Bernar Arno.

izingane

Izingane zinomsebenzi omningi (ulwazi ezahlukene), kodwa igalelo - umbuso French of LVMH - elwa indodakazi ezimbili Delphine nendodana Antoine. Impahla ukhiye we Group iphothifoliyo - Louis Vuitton, kuyinto likamongameli yakhe esanda esimisiwe Delfina Arno-Hans. Abanemithwalo yemfanelo, ngoba lokhu brand edonsa ezingaphezu kwesigamu wonke umbuso inzuzo. Antoine nohola enye inkampani, actor - Berluti.

Ihlengethwa has a imfundo enhle kakhulu, futhi lokhu kwenza ukuba ngokushesha enze umsebenzi: French Business School kanye nayo iBritish School of Economics. Kakade 2003 wayenomkhuba LVMH eBhodini Labaqondisi. Eminyakeni emihlanu njengoba lomqondisi Christian Dior Couture, phakathi nalesi sikhathi tepmy yokuthengisa ukukhula lwalungenhla ngaphezu isilinganiso embonini kabili. Kungenzeka ukuthi ngeke balizuze ifa umbuso adalwe uyise. Nakuba abaningi bayaqhubeka ukugembula Antoine. Akekho owaziyo ukuthi lokho akucabangayo konke lokhu mina papa, ubani ingane amathathu abashana eziningi.

INdodana Bernara Arno

Dolphin - umnyewu, konke uyise. Njengoba Bathi mayelana isiFulentshi, "Napoleon okunethezeka umkhakha" wakhe behlakaniphile noma "impisi cashmere elingenamikhono." Okuqinile, ezinzima futhi laconic. Abaningi bakholelwa ukuthi, yebo, esiyoba nayo Empire a bakhulu futhi besatshwe okuthunyelwe okuthile okuhlobene amasheya noma kukaSihlallo ibhodi labaqondisi. Kodwa Antoine - extroverted, umphathi kakhulu futhi angase abe kahle ubuso iqembu elikhulu. Osebenza nabo badumisa kwakhe kakhulu emakhonweni. Nguye wakwazi ukuthonya abantu Gorbachev Inkanyezi e Louis Vuitton izikhangiso, wathola "Lions Cannes".

Permanent uhlamvu inhlebo amakholomu, Antoine kwenza zonke izinyathelo, ngifuna umsebenzi. Romance nge imodeli Nataley Vodyanovoy kuphela okugqugquzelwa isithakazelo brand. Bernar Arno Vodianova exhumene iqiniso lokuthi yena umfazi nendodana yakhe nomzukulu unina Maxim sika. Antoine nazo zonke ngokwenama yayo njalo ngaphakathi ababebuthene - isizathu ukuthi kubhekwa elitheni poker umdlali (nge umklomelo Imininingwane zamadola ayizinkulungwane ezingamakhulu ayisithupha) salokhu ikhanda kudingeka okungaphezu kakhulu kokuba uhlelo inhlanhla. Futhi akazange siqambe kungenzeka ukuthi ngolunye usuku esikhundleni sikayise ehhovisi. Kodwa hhayi ngokushesha.

Spivakov futhi Louis Vuitton

Njengoba imthanda kweqiniso umculo classic kanye UMuphi abadumile, Bernar Arno ngemvume futhi ubungane abaculi eziningi ezinhle. UVladimir Spivakov futhi Bernar Arno wahlangana eyawela enhlabathini efanayo. Lesi sakamuva ngisho wayipha isipho ewusizo kakhulu umculi ngosuku lwakhe lokuzalwa - Ikesi Stradivarius. Kangangokuthi violin elula nje kuphela kodwa futhi ukuba umculi endleleni engapheli. Icala uzenzé, Patrick-Louis Vuitton.

Ukuze ukulingana hhayi kuphela imali futhi i-passport, kodwa izincwadi futhi baziswa, izivumelwano, strings, a iminsalo ezimbalwa, indlebe, izithombe zezingane, umkakhe, eminye imishanguzo, ezincwadini kanye nokunye okuningi. Icala kanzima emaphaketheni ukuze konke lokhu akwenzeki. Kulesi isipho, babengafiki naku emaphaketheni futhi kufanale agqoke izikhindi zangaphansi ukudonsa ukuphuma ne abahlukanisi, efana ubucwebe. zokunethezeka ehlukile umculi ubani, isimiso, noma ngubani ongowesinye isizwe ukuba okunethezeka. Nokho, kulesi simo kwathi esiyingqayizivele hhayi kuphela, kodwa futhi elula.

umkhumbi emangalisayo

BaseParis ushayele le ndlu umkhumbi crystal futhi ubhekwa ezikhangayo inhlokodolobha isiFulentshi, niyamangala yesimanje yezakhiwo. Lo mkhankaso ukudala Centre for Contemporary Art ngokuphelele okungewakho Bernaru Arno. Lokhu yanquma ukunikeza Paris endaweni ekhethekile lapho ziyofundiswa khona ngokuziphatha kwakhe ukubusa letinyenti tebuciko nemasiko. Ukwakhiwa umakhi F. Gehry zaphambukela isitayela Futuristic, kakhulu efana umkhumbi noseyili egcwele umoya.

Lapha kule indlu enhle Fonda Lui Vuitton kwaba ukusebenza "eMoscow Virtuosi 'kamelo-orchestra ngaphansi baton Vladimir Spivakov, umculi odumo emhlabeni, ogama violin ngagama fantastically owaziwa, lolungenamaphutsa emva ukudlala Bach futhi Tchaikovsky, abaphumule icala layo, kwakungisiza engengaphansi onekhono futhi izandla kancane abadumile. Izinto, eduze lapho ukuphila luba omuhle wobuciko.